Why contains the affiliate couponing industry abandoned the actual store industry? If you dig deeper into any affiliate coupon program (retailmenot.com, coupon.com) you will notice that there are hardly any if any coupons readily available for convenience stores. It appears as if there is a disconnect between your coupon affiliates along with the convenience store industry. In case you consider the amount of money are at stake this doesn’t make any sense. $1 out of every $24 dollars is spent in this country within a convenience store. So why gets the coupon affiliates abandoned this channel?
I do think one of the problems will be the amount of grocery stores. You’ll find 154,195 supermarkets inside the U.S. as of December, 2015 (NACS/Nielsen) and the site counts expanding each year. Another possible problem could be the fragmentation of this marketplace. There are many regional players in support of a few national players. One other issue is probably the speed with the transaction. Many of us have held it’s place in line on the supermarket and had that lady in front of us pulling a lot of coupons from her little pouch bag that only decelerates the transaction time with the register. Which is not good for the convenience store. The average time that it takes for somebody to type in and out with a purchase at a convenience store is 3 minutes and 33 seconds (NACS). However, with all the creation of the smartphone it will become a lot easier to use a coupon. Digital couponing is actually changing how we save money in the convenience store. The usage trend of most store coupons is definitely in the upward trajectory and it doesn’t appear to be it’s going to slow sooner. Grocery chains be the cause of 34.2% coming from all retail outlets in the usa (NACS). There is absolutely no other U.S. retail channel that is certainly this important section of just about any community in the country and that’s reflected in the overall dollar sales of the industry at $696.1 billion. Those sales represent about 4.1% in the entire estimated $17.7 trillion U.S. gdp.
I think you will find there’s marriage of sorts taking place with convenience store coupons along with the smartphone. Roughly upwards of 5% of sales transactions within the store will incorporate an electronic digital coupon of some type by the year 2019 (Gasbuddy.com). It really is predicted that there will be around 1.05 billion global mobile coupon users on earth by 2019. Using the convenience the GPS location features on smartphones and push technology recovering by the day it’s no surprise why store coupon usage on your own smartphone is rising. Digital coupon redemption is roughly 10% today. As the old fashion print or paper coupons use a redemption rate of 1% or less. 90% of digital coupon users redeem their coupons after only several days of receiving them on the phones. You are likely to think that the redemption speed will still only increase to the convenience customer and redeem them sooner.
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