Why has got the affiliate couponing industry abandoned the actual store industry? In the event you dig deeper into any affiliate coupon program (retailmenot.com, coupon.com) you will recognize that there are not many or no coupons designed for grocery chains. It looks like there is a disconnect between your coupon affiliates and the convenience store industry. Should you consider the amount of money is at stake it does not make for good business. $1 of all the $24 dollars is spent in america within a convenience store. So why has got the coupon affiliates abandoned this channel?
I do think among the problems could be the amount of grocery chains. There are 154,195 convenience stores in the U.S. since December, 2015 (NACS/Nielsen) and also the site counts rising yearly. Another possible problem may be the fragmentation of this marketplace. There are lots of regional players in support of a small number of national players. Another problem is just about the speed with the transaction. Most of us have visited line in the food store together that lady in front of us pulling a bunch of coupons from her little pouch bag that decreases the transaction time at the register. Which is not beneficial to the particular store. The average time that it takes for an individual to go into and out with a purchase order in a convenience store is 3 minutes and 33 seconds (NACS). However, with all the creation of the smartphone it is easier to utilize a coupon. Digital couponing is actually changing the way you cut costs on the convenience store. The usage trend coming from all outlet coupons is obviously within an upward trajectory also it doesn’t appear to be it is going to decelerate in the near future. Convenience stores be the cause of 34.2% of most retail stores in the us (NACS). There is no other U.S. retail channel which is this important part of just about any community in the country which is reflected within the overall dollar sales of the marketplace at $696.1 billion. Those sales represent about 4.1% with the entire estimated $17.7 trillion U.S. gross domestic product.
I do think there exists a marriage of sorts going on with convenience store coupons along with the smartphone. Approximately up to 5% of sales transactions inside the store will include a digital coupon of some sort from the year 2019 (Gasbuddy.com). It’s predicted there will be around 1.05 billion global mobile coupon users on the globe by 2019. With all the ease of use the GPS location features on smartphones and push technology improving everyday it is no surprise why store coupon usage in your smartphone is increasing. Digital coupon redemption is roughly 10% today. Even though the old fashioned print or paper coupons have a very redemption rate of 1% or fewer. 90% of digital coupon users redeem their coupons within just several days of receiving them on the phones. You are likely to believe that the redemption speed is only going to increase for that convenience customer and redeem them sooner.
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