Thanks to digital initiatives and a strong list of titles, the 50-year-old UK publisher keeps growing its business, despite increasing competition external to traditional publishing.

Even as listen to Kogan Page’s leadership today in regards to the rights landscape within this independent house’s business and management specialty, the ways to access several titles the corporation is presenting for rights sales. You’ll find those after this story.-Porter Anderson
Chinese Rights Sales Now Leading
China is becoming Kogan Page‘s most efficient rights territory, since the UK publisher marks its 50th anniversary.
Founded by Philip Kogan in 1967, they have remained independent throughout its half-century, and it’s run today by Philip’s daughter Helen Kogan, who’s managing director.

The corporation recently made industry headlines with the timely purchase of two cyber-attack titles, announced from the same week since the global ransomware attack. Those two titles are scheduled for spring 2018:

Cyberwars: The Hacks that Shook the globe is as simple as former Guardian technology editor Charles Arthur and may consider the dramatic inside stories of a number of the world’s biggest cyber-attacks such as the Clinton election campaign in addition to recent global events.
Cyber Risk Management, is as simple as Richard Benham with the UK’s National Cyber Skills Centre and may, as outlined by promotional copy, offer “vital help with how to evaluate threats and communicate a cyber-security tactic to aid the prevention of the trillions of dollars which can be lost globally every year.”
Publishing Perspectives spoke to Helen Kogan regarding how the corporation has been able to remain independent, its current rights activity, and just how the world of Buy Business Books publishing is changing.

‘Discoverable In the World’

Publishing Perspectives: As Kogan Page enters its sixth decade, bed mattress business?
Helen Kogan: We’re having a great year. We’re almost after our financial year and we’re seeing double-digit growth across all revenue streams. We’ve also won two transformational publishing contracts with the Chartered Institute of Personnel Development and also the Chartered Institute of Banking both for academic and professional development titles.

We’re going to launch a searchable digital platform for B2B customers and we’re also going to launch our first online courses. It’s been a really exciting breakthrough year following four years of refocus and progression of our value proposition.

PP: What is the particular focus to your rights activity?

HK: The expansion and further development of Beijing Book Fair has been particularly good for us, and also the sale of Chinese rights has become our greatest territory.

However, we have our titles translated into 50 different languages now and, interestingly, this isn’t just restricted to our very popular general business titles. We’ve had success with a few in our more specialist titles too, in logistics and human resources.

We’ve for ages been internationally-focused and currently sell our titles into 90 countries with key territories being America, Europe, Southeast Asia, the very center East, Australia, India, and China.

We now have offices in america and India and a wide network of agents globally. We’re fortunate to publish in English-the international language of business-and that business and management is really a global subject. We’ve really used global supply chains lately and, over the progression of digital bibliographic and marketing feeds, are in possession of the great power to make our titles discoverable anywhere in the world.

‘A Very Crowded Marketplace’

PP: Which are the main issues facing business and professional publishers?
HK: A serious problem is that we’re now encompassed by content producers.

It’s merely traditional publishers that disseminate business content, and it’s an extremely crowded marketplace. Training companies, member organizations, business schools and management consultancies are just some of the intense non-traditional competition we should instead consider. However, we’ve spent the past several years defining our value proposition and points of difference and think we have a compelling and competitive business with significant opportunity for further growth.

PP: The amount of a threat is open access? The ‘knowledge must be free’ camp can be extremely persuasive. Will it create a breeding ground where students are more unwilling to purchase content?

HK: I believe it’s hard to persuade students to purchase content when they’ve been utilized to ‘free’. We actually have to have the educational institutes to guide us within this also to make case that after the fishing line is an author who’s created the book and will be compensated accordingly.

As much as “free” is really a challenge I also believe that the threat to non-linear narrative, through other media formats, is problematic. We’re looking at how we can offer a more three-dimensional and interactive experience in the future to tackle changing consumer reading habits.

PP: How has Kogan Page been able to stay independent?

HK: Bloody-mindedness, resilience, opportunism-all those ideas plus much more.

PP: The amount of employees have you got and what’s your turnover?

HK: We now have 35 staff and growing. Our turnover is ?4.5 million (US$5.6 million) but also in another financial year this will grow close to ?5.5 million (US$7.2 million) through organic growth and also the inclusion of the Chartered Institute of Personnel Development’s list. We had to adopt a hit on our top line over the last few years as we refocused section of our activity on specialist areas however year we’re seeing the fruits of that work and have a much 12-percent growth.

Benefitting Coming from a Weak Pound

PP: What effect do you consider Brexit may have?
HK: It’s difficult to say at this time. We have to hope that we won’t experience tariffs as this will clearly involve some impact. Costs of materials may also be a worry and we’ll should keep close track of this. We hold English-language world and digital rights for the vast majority of our list and this should mitigate being forced to tackle US editions in Europe (an increasing concern amongst other publishers).

Hopefully sanity will prevail and also the threat hanging over our European colleagues’ right to remain in this country will likely be addressed swiftly as an alternative to using it like a bargaining chip.

Around the plus side, we’ve certainly benefited from the weakness with the pound from the dollar.

PP: Where does one sell much of your books?

HK: 70 percent in our sales still have the traditional supply chain-bookshops, trusted online retailers, wholesalers, and so on. However, our Website sales are increasing and that we have a thriving B2B sales activity for member organizations, author networks, and corporates.

PP: What’s the split between digital and print inside your business?

HK: Digital makes up about A quarter of revenue with the balance of this being delivered from digital licensing to academic library suppliers, aggregators, and company content suppliers. Our ebook business has stayed fairly stable at approximately 8 percent of overall revenue.
More details about Buy Business Books go to our web page: click site

Thanks to digital initiatives as well as a strong report on titles, the 50-year-old UK publisher keeps growing its business, despite increasing competition from outside traditional publishing.

Even as hear from Kogan Page’s leadership today about the rights landscape on this independent house’s business and management specialty, we’ve got several titles the organization is presenting for rights sales. You can find those at the end of this story.-Porter Anderson
Chinese Rights Sales Now Leading
China has grown to be Kogan Page‘s best rights territory, as the UK publisher marks its 50th anniversary.
Founded by Philip Kogan in 1967, it’s remained independent throughout its half-century, and it’s run today by Philip’s daughter Helen Kogan, who’s managing director.

The corporation recently made industry headlines with the timely acquiring two cyber-attack titles, announced from the same week as the global ransomware attack. Both of these titles are scheduled for spring 2018:

Cyberwars: The Hacks that Shook the entire world is as simple as former Guardian technology editor Charles Arthur and may glance at the dramatic inside stories of a few of the world’s biggest cyber-attacks including the Clinton election campaign and also recent global events.
Cyber Risk Management, is as simple as Richard Benham with the UK’s National Cyber Skills Centre and may, as outlined by promotional copy, offer “vital guidance on the way to evaluate threats and communicate a cyber-security technique to help prevent the trillions of dollars that are lost globally each and every year.”
Publishing Perspectives spoke to Helen Kogan about how precisely the organization has was able to remain independent, its current rights activity, and exactly how the world of Business Books publishing has been evolving.

‘Discoverable Anywhere in the World’

Publishing Perspectives: As Kogan Page enters its sixth decade, how is business?
Helen Kogan: We’re developing a great year. We’re almost at the end of our financial year and we’re seeing double-digit growth across all revenue streams. We’ve also won two transformational publishing contracts with the Chartered Institute of Personnel Development along with the Chartered Institute of Banking for academic and professional development titles.

We’re about to launch a searchable digital platform for B2B customers and we’re also about to launch our first web based classes. It’s been a very exciting breakthrough year following four years of refocus and growth and development of our value proposition.

PP: Exactly what is the particular focus in your rights activity?

HK: The expansion and additional expansion of Beijing Book Fair may be particularly beneficial to us, along with the sale of Chinese rights is now our greatest territory.

However, we have our titles translated into 50 different languages now and, interestingly, this isn’t just limited to our widely used general business titles. We’ve had success with a few of our own more specialist titles too, in logistics and hours.

We’ve for ages been internationally-focused and currently sell our titles into 90 countries with key territories being The united states, Europe, Southeast Asia, the center East, Australia, India, and China.

We’ve offices in the usa and India as well as a wide network of agents globally. We’re fortunate to share in English-the international language of business-and that business and management is a global subject. We’ve really used global supply chains in recent years and, over the growth and development of digital bibliographic and marketing feeds, now have the extraordinary power to make our titles discoverable around the globe.

‘A Very Crowded Marketplace’

PP: What are the main issues facing business and professional publishers?
HK: An important dilemma is that we’re now encompassed by content producers.

It’s merely traditional publishers that disseminate business content, and it’s an extremely crowded marketplace. Coaches, member organizations, business schools and management consultancies are just some of the serious non-traditional competition we should instead think about. However, we’ve spent the last 3 years defining our value proposition and points of difference and think we continue to have a compelling and competitive business with significant chance of further growth.

PP: The amount of a threat is open access? The ‘knowledge ought to be free’ camp can be very persuasive. Can it create a place in which students are more reluctant to buy content?

HK: I think it’s hard to persuade students to purchase content when they’ve been utilized to ‘free’. Really require educational institutes to aid us on this and to make the case that at the end of the queue can be an author who has created the book and should be compensated accordingly.

As much as “free” is a challenge I additionally believe that the threat to non-linear narrative, through other media formats, is problematic. We’re taking a look at the way we can provide a more three-dimensional and interactive experience with the future to take on changing consumer reading habits.

PP: How has Kogan Page was able to stay independent?

HK: Bloody-mindedness, resilience, opportunism-all those actions plus much more.

PP: What number of personnel have you got and what’s your turnover?

HK: We’ve 35 staff and growing. Our turnover is ?4.5 million (US$5.6 million) but in the subsequent financial year this may grow to around ?5.5 million (US$7.2 million) through organic growth along with the addition of the Chartered Institute of Personnel Development’s list. There were to adopt a hit on our top line during the last number of years as we refocused portion of our activity on specialist areas however this year we’re seeing the fruits of this work and have a much 12-percent growth.

Benefitting From a Weak Pound

PP: What effect think Brexit will have?
HK: It’s hard to say at this stage. We need to hope we won’t have to deal with tariffs since this will clearly possess some impact. Costs of materials may also be a concern and we’ll have to watch this. We hold English-language world and digital rights on the majority of our list so this should mitigate the need to take on US editions in Europe (an increasing concern amongst other publishers).

I hope that sanity will prevail along with the threat hanging over our European colleagues’ directly to live in this country will probably be addressed swiftly rather than using it being a bargaining chip.

For the plus side, we’ve certainly taken advantage of the weakness with the pound from the dollar.

PP: Where would you sell much of your books?

HK: 70 percent of our own sales still have the traditional supply chain-bookshops, trusted online retailers, wholesalers, and so on. However, our Website sales are growing and now we have a very thriving B2B sales activity for member organizations, author networks, and corporates.

PP: What’s the split between digital and print within your business?

HK: Digital is the reason 25 % of revenue with the balance with this being delivered from digital licensing to academic library suppliers, aggregators, and company content suppliers. Our ebook business has stayed fairly stable around 8 percent of overall revenue.
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Thanks to digital initiatives along with a strong set of titles, the 50-year-old UK publisher continues to grow its business, despite increasing competition externally traditional publishing.

As we listen to Kogan Page’s leadership today in regards to the rights landscape on this independent house’s business and management specialty, the ways to access several titles the organization is presenting for rights sales. You can find those after this story.-Porter Anderson
Chinese Rights Sales Now Leading
China is becoming Kogan Page‘s most efficient rights territory, because the UK publisher marks its 50th anniversary.
Founded by Philip Kogan in 1967, they have remained independent throughout its half-century, and it’s run today by Philip’s daughter Helen Kogan, who’s md.

The organization recently made industry headlines with the timely acquiring two cyber-attack titles, announced inside the same week because the global ransomware attack. Those two titles are scheduled for spring 2018:

Cyberwars: The Hacks that Shook the entire world is as simple as former Guardian technology editor Charles Arthur and may go through the dramatic inside stories of some of the world’s biggest cyber-attacks like the Clinton election campaign and also recent global events.
Cyber Risk Management, is as simple as Richard Benham with the UK’s National Cyber Skills Centre and may, as outlined by promotional copy, offer “vital tips on how you can evaluate threats and communicate a cyber-security strategy to assist in preventing the trillions of dollars which might be lost globally annually.”
Publishing Perspectives spoke to Helen Kogan about how precisely the organization has managed to remain independent, its current rights activity, and exactly how the world of Cheap Business Books publishing is beginning to change.

‘Discoverable Anywhere in the World’

Publishing Perspectives: As Kogan Page enters its sixth decade, bed not the culprit business?
Helen Kogan: We’re using a great year. We’re almost after our financial year and we’re seeing double-digit growth across all revenue streams. We’ve also won two transformational publishing contracts with the Chartered Institute of Personnel Development and also the Chartered Institute of Banking for both academic and professional development titles.

We’re about to launch a searchable digital platform for B2B customers and we’re also about to launch our first web based classes. It’s been a really exciting breakthrough year following 4 years of refocus and progression of our value proposition.

PP: Exactly what is the particular focus on your rights activity?

HK: The growth and additional development of Beijing Book Fair may be particularly best for us, and also the sale of Chinese rights is our greatest territory.

However, we’ve our titles translated into 50 different languages now and, interestingly, this isn’t just limited to our more popular general business titles. We’ve had success with many in our more specialist titles too, in neuro-scientific logistics and hr.

We’ve always been internationally-focused and currently sell our titles into 90 countries with key territories being The united states, Europe, Southeast Asia, the Middle East, Australia, India, and China.

We have offices in america and India along with a wide network of agents globally. We’re fortunate to publish in English-the international language of business-and that business and management is really a global subject. We’ve really taken advantage of global supply chains in recent years and, with the progression of digital bibliographic and marketing feeds, now have the extraordinary capacity to make our titles discoverable from any location.

‘A Very Crowded Marketplace’

PP: What are the main issues facing business and professional publishers?
HK: A serious issue is that we’re now in the middle of content producers.

It’s no longer just traditional publishers that disseminate business content, and it’s an extremely crowded marketplace. Coaches, member organizations, business schools and management consultancies some of the serious non-traditional competition we must think about. However, we’ve spent the last 36 months defining our value proposition and points of difference and think we still have a compelling and competitive business with significant opportunity for further growth.

PP: The amount of a threat is open access? The ‘knowledge should be free’ camp can be very persuasive. Can it create an environment in which students are more not wanting to pay for content?

HK: I do believe it’s tough to persuade students to pay for content when they’ve been employed to ‘free’. Really require the educational institutes to support us on this and also to make case that after the line is surely an author who’s created the book and really should be compensated accordingly.

Just as much as “free” is really a challenge I also believe that the threat to non-linear narrative, through other media formats, is problematic. We’re looking at the way you can offer an infinitely more three-dimensional and interactive experience of the long run to tackle changing consumer reading habits.

PP: How has Kogan Page managed to stay independent?

HK: Bloody-mindedness, resilience, opportunism-all those actions plus more.

PP: How many personnel do you have and what’s your turnover?

HK: We have 35 staff and growing. Our turnover is ?4.5 million (US$5.6 000 0000) but in the subsequent financial year this may grow close to ?5.5 million (US$7.Two million) through organic growth and also the addition of the Chartered Institute of Personnel Development’s list. We’d to look at a success on our top line in the last number of years even as refocused portion of our activity on specialist areas however, this year we’re seeing the fruits of that work and have a much 12-percent growth.

Benefitting Coming from a Weak Pound

PP: What effect do you consider Brexit could have?
HK: It’s tough to say now. We must hope that individuals won’t have to endure tariffs as this will clearly incorporate some impact. Costs of materials may also be a worry and we’ll need to keep close track of this. We hold English-language world and digital rights on the vast majority of our list so this should mitigate having to tackle US editions in Europe (an evergrowing concern amongst other publishers).

I hope that sanity will prevail and also the threat hanging over our European colleagues’ to live in the united states will probably be managed swiftly as an alternative to making use of it as being a bargaining chip.

About the plus side, we’ve certainly took advantage of the weakness with the pound up against the dollar.

PP: Where would you sell the majority of your books?

HK: 70 % in our sales still feel the traditional supply chain-bookshops, trusted online stores, wholesalers, and so forth. However, our Web site sales are growing so we have a thriving B2B sales activity for member organizations, author networks, and corporates.

PP: What’s the split between digital and print in your business?

HK: Digital makes up about 25 percent of revenue with the balance of the being delivered from digital licensing to academic library suppliers, aggregators, and company content suppliers. Our ebook business has stayed fairly stable at about 8 percent of overall revenue.
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