Web Design Tips from the Internet Marketing Trenches

An excellent website design does not always mean expensive or fancy – it just has to have proper design principles and elements in it that makes for a good user experience. People land on a site for the first time and immediately pass judgment on something. We are visual and the first thing that happens is we get a feeling based on the site design. So if you want to make the right first impression and ensure that your visitors stay longer on your site, then it’s important that you focus on getting the smallest design elements right on your website. We will help you to keep your visitors on your site much longer with the following design ideas.

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Isn’t it very obvious that you should take the content on your webpages through a basic spell check? You should know by now that a lot of things will add up to the final grade your site receives. Just about everyone has a word processor of some kind, and just take five seconds to check your copy before signing off on it. But maybe it all depends on your audience because some are obviously less caring than others. This is part of the deal when you are running an online business, and it actually is important. Format Your Content Properly: The way the content is placed on your website is very important, as people have to be able to read it easily. Make sure that you format all of your content in such a way that readers will have no trouble accessing it. Rather than have your text and other content too close together, break it up with ample amounts of white space. If you have a site that offers lots of information in the form of content, you want to be sure that it’s not overwhelming to visitors. The more you focus on developing a neat and user friendly design of your site, the easier it will be for your visitors to spend more time on it.

If you’re including pictures and images on your website, you shouldn’t forget to use Alt tags to describe these images where you use your primary keywords. Alt tags not only help visitors that are visually impaired but also play a key role in helping your site rank in the search engines. If you do SEO, then you probably know that the alt tags should contain the appropriate keyword for that page. Yes, your on page factors for optimization makes use of the alt tag. What you want to do is put a little description of the photo in the alt tag. If you have no graphics at all, then obviously this will not apply to you so you can just remember it for the future. If your goal is to give your visitors the best possible experience on your site, you have to keep in mind that every feature, button, color, font choice, etc. will have some impact on the way your site looks and how people react to it.
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Optimal Webpage Design To Keep Visitors On Your Site

The presence of absence of a professional and clean website design is up to you, and those choices will effect who does business with you or opts in to your newsletter, etc. There are no hard and fast template designs to use, but rather your site just needs to be professional looking and fit in well with whatever market you are in. So are you perplexed about where to begin with your design? This article will discuss several areas of web design so your pages will keep people on them.

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When you’re putting up any files on your site, or graphics or even webpages, make sure you’re using meaningful file names. Actually this SEO practice probably had more weight in the past than now, but it is easy to do and certainly will not hurt. Your main keyword phrase for that page will go in the filename extension. Hyphens are the character to use when you are making your filenames. Doing this will allow your pages to be correctly categorized by the Google bot – since this is completely for the benefit of Google SEO. While not totally about web design, it will contribute some amount to usability perhaps.

We know that privacy policy pages as well as disclaimers and others are not design elements, but people do check for them and actually read them, too. You just never know with people, and that is why it is important to buy these forms that you can use on any site you have. A lot of people base their decisions on whether or not they see links to these pages. These pages are important in other areas such as PPC advertising and SEO because the search engines look for them.

Incorporate Different Domains: If you want to protect your brand and your presence, you should work to make sure that your website is easy to find so register different and alternative domain names with some different domain extensions. This protects you against other people who will want to take advantage of your success with similar domain names. It’s not really related to your website design but take this step anyway so that you won’t accidentally lose any valuable readers. All that you need to do then is set up the domains to re-direct to your main site, which is something that all of the bigger companies do when they want to protect their brands and raise awareness of their websites. For example, besides registering the .com extension, you can also register .net and .org extensions so that you own all the three popular extensions. This can also help you make sure that there isn’t any domain extension competition in the search engines.

The more time that goes on the better and better your website will be as you find success and make incremental improvements. Focusing fist on your web site design elements is where you need to begin so that you can make sure that you won’t come up short accidentally. Web design isn’t a complicated subject, but people make it so. You need to focus on your foundation first when you want people to respond well to your site, buy your stuff and help you find wild success.
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Rational Website Design Usability Approaches

Having an effective web design for your site is extremely important if you’re looking out to make a good impression on your target audience. Most people are visual creatures and will form an immediate judgment about a website based on its appearance and how everything is laid out. To help you design your website effectively, and to correct any mistakes you might have made, we’ll now look at some important principles that should be followed for designing a website.

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Use 404 Pages to Your Advantage: It’s fairly common for people to make typos when they’re trying to find something online, and this can lead to a 404 error page. You may be wondering how this fact relates to designing a website properly. The point you have to realize is that anybody who lands on your 404 page and leaves is a potential prospect/customer lost. The way to solve this problem is to build a 404 page that gives the prospect a path back to an active page on your site. This one step can get you lots of visitors who would have left otherwise, perhaps assuming your site was not active. You can design the 404 page however you want, as long as you make it easy for the visitor to find your site.

We know that privacy policy pages as well as disclaimers and others are not design elements, but people do check for them and actually read them, too. It is well worth the money to buy what you need, and all you do is fill in the blanks and you’re done. Some visitors may not do business with you or give you their contact information if you do not have a privacy policy and other notices. Besides that, search engines like Google require you to have an updated privacy policy on your site, without which it simply won’t rank.

Use a Favicon: There are small things that make a big difference when it comes down to web design; one such thing is the Favicon or the “favorite icon”. You can easily brand your website and make it easier to find by having a favicon. With this feature, when your site’s URL comes up, your own logo will also appear. Whenever anyone bookmarks your site, the favicon will also appear, so you’ll be able to make a special impression on people with this image.

Over time your site design is going to get better and will be more effective as you learn and make things better. However, first you should focus your attentions on web design element basics so that you know that nothing is missing from your site. Web design isn’t really that complicated but often people turn it into something that is. You need to focus on your foundation first when you want people to respond well to your site, buy your stuff and help you find wild success.
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