Technology is influencing our strategy for acting, it influences our knowhow and marketers must adapt to it. Inside the industrial era thought was linear and organizations and knowledge structure was very linear. Nowadays quantum physics is showing an even more organic and unpredictable way of seeing things. Having this in your mind, will enable us to adapt more careful.
This hitting the ground with the latest technological development is influencing publishers to evolve or die. One those trends may be the increased usage of “fringe” social hubs. Brands having a broader presence will certainly be kind of less skeptical when publishing content via social hubs that have been considered before “fringe.” As time passes we’re also noticing many interesting ways of interactive content, one of those is by 360 views photo like a virtual 360 view. The opposite trend may be the usage of animated GIFs dominating newsfeeds and timelines. Both of these continues its growth for the following years.
Based on technology once again, algorithms are to create content. We’re now listening the creation of artificial intelligence in content generation that is a game-changer
Balancing SEO, SMM, UX and analytics. We are noticing that the proper mixture of SEO, SMM, UX and analytics will help you reap rich rewards if you value their importance equally and treat them jointly as an alternative to individual components
Paid Social. We pointed out that back 2015 there was a major growth on promoted posts. For instance, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach needless to say continues to dwindle as social support systems aggressively push for promotion on the platforms. It’s time to compensate for the paid social approach as this is just getting bigger
New publishing options in social media marketing. Instant articles by Facebook can help publishers give their content more visibility when compared with content on their native publishing platforms.
Real-time aggregated content is around the ride. To illustrate Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events since they happen-
Fringe social hubs. Brands with a broader presence will surely be sort of less skeptical when publishing content via social hubs which are considered during the past “fringe.” Those “fringe” hubs have grown to be mainstream. Content strategies are devoted to Snapchat and Instagram and definately will only increase in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. As outlined by a study by McKinsey, such campaigns a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this year from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing is a section of every content online strategy in 2016.
Visual content for example infographics will continue enabling marketers to offer personalized content. Global internet speed grew by 17% within a year. Slow internet connection is not a problem anymore, therefore delivering cool graphic-oriented content should be paramount to apply for an additional years.
Mobile marketing will rise even higher. You will see more mobile entry to new audiences as time goes by. It’s got remained constant as years go by but it’ll just get higher and better within the next years.
Virtual Reality and Augmented Reality. Facebook’s main technique for the next years is augmented reality. Creating virtual reality based content will allow marketers to explore a brand new frontier of content assimilation. This gives a push for giant brands. Facebook’s new 360 video option is opening the latest an entire world of content creation possibilities.
Knowledge graph. Together with the introduction of Google’s Knowledge Graph feature. Brands have started concentrating on ranking for long-tail keywords. This will be one of the main key drivers that can define SEO in 2016.
Finally, choose this year enough time to create real bonds between customers as well as your brand. Do internal marketing at your organization, company or startup to be able to reduce resistance. Marketers surveyed lamented the primary reason they aren’t building stronger bonds with customers is due to internal resistance. To provide a compelling brand to customers means marketers have to effectively engage and cut across a corporation. That is neither easy nor welcome, however it appears many agree. Increasing the product offering may be the #1 way marketers feel customer intimacy might be improved.
Make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer support is how they can most effectively build intimacy. In addition they indicated that the majority of the clientele associate their brands using the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Concentrate on keeping customers fulfilled and engaged together with your brand by continuously delighting them.
Good storytelling and generating emotional response among your market could be more important than in the past in 2010 – how this article is delivered, though, is essential. App development and content with an instant society. The five most favored messaging apps feature 3.5 billion monthly active users, as outlined by Statista, and marketers are beginning to look at notice. Facebook has integrated branded campaigns into Facebook Messenger and plans to do more of this come Spring 2016. WhatsApp is opening their platform for business accounts. Snapchat has introduced Snapchat Discover and also the alternative for any advertiser or individual to make their particular geo filter with Snapchat at will. Messaging is already huge in the digital world. Expect digital marketers making it a whole lot larger.
A trend perfectly into a longer sales funnel where digital marketers provide an increasingly higher level valueable upfront, before moving towards seeking email addresses or moving into a sales sequence. This can usually maintain the sort of content marketing – via blogs, YouTube videos, and webinars, in addition to through the growing rapidly live video space using platforms including Periscope and Facebook Live. One of the most successful digital marketers will likely be people who find themselves capable to begin a high level of trust before asking clients and customers for your sale. That is additional work for marketers since they will need to strategically craft a great deal of free content, though the rewards will be the form of a simpler sale when they do ask for it, simply because have previously established authority and trust using the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and linked with reporting. But data is now more dynamic, accessible, and broadly understood. This may throw open new opportunities for messaging optimization – but, most importantly, this entry to data will challenge marketers to become nimbler and responsive.
Awesomedia most significant business branding & digital agency in Scandinavia use science, technology and inspiration previously mentioned to look at that you divine realms of absolute moments of awe, although some provide you with a temporal experience, awesomedia from Finland takes your brand to positioning it towards the heart and soul of one’s target. The others are only beautiful designs.
Contact Awesomedia at www.awesomedia.org to get a free branding consultation!
To get more information about brand communication take a look at our new webpage: this