We (along with the other internet in the past decade) have spent a little while convincing you from the need for acquiring online reviews to your business. So let’s just assume you’re deeply in love with the benefits of creating a lot of people tout how awesome you’re on the net.
With that being said, it is not safe to imagine everybody knows exactly where within the wide arena of the net we could point those well wishers whenever they desire to sing our praises. What i’m saying is, organic beef all be capable to rattle off one or two sites (“Yelp! And I think you can get them to show up online Maps, too?”), but and we don’t exactly use a laundry list of options at our disposal.
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Take a look at our list of the very best product review websites for B2B and B2C companies. Understand that every industry has niche sites, too. For instance, those involved with district industry might want to perform UrbanSpoon. This site post won’t get into websites that are specific to a single industry, however it will provide http://www.resellerratings.com/store/Groundfloorpartners_com that apply to businesses in every industry.
Review Sites for B2C Companies
1) Amazon Customer Reviews
Amazon was among the first internet vendors allowing customers to post reviews of goods in 1995, and it remains probably the most important helpful information on consumers looking to make informed purchase decisions. Even though people can and even do purchase a product elsewhere, if it is deeply in love with Amazon.com — unless it’s gasoline or drug paraphernalia, which is — then many individuals will be up its Amazon review before they purchase.
And what will separate your product derived from one of seems just like it? Those shiny gold stars and good testimonials. Goods are rated with a five-star rating scale, which is broken down by number of reviews per star, followed by most helpful testimonials and most recent testimonials.
2) Angie’s List
Aimed at U.S.-based service businesses, Angie’s List is really a “higher-end” review website, because users even have to cover membership. However, you get whatever you pay for. The reviews, given on an A-F scale, are usually very well-thought out — few people like going that ranting and raving that’s more prevalent on free review sites. The reviews is not anonymous, which assists lessen fake or misrepresentative reviews, and firms may respond to the reviews posted about the subject, too.
It’s free to create a page to your company. After you have yours, encourage your web visitors who will be on Angie’s List to go away reviews there — members are the only ones permitted to get it done!
3) Choice
Have customers around australia? Choices a member-funded website based in Australia. Choice independently test products and services and still provide performance reviews to their members. The majority of their work involves testing products and services themselves, creating product comparisons, and writing buying guides. Furthermore, though, they are doing allow members to rate and discuss specific product brands and models to Choice members. In case you have customers around australia, we propose encouraging people who find themselves on CHOICE to leave reviews there.
4) Trustpilot
Trustpilot is really a fast-growing, community-driven consumer review platform based in Denmark, although they’ve expanded out of Europe into 65 countries, such as the U.S. The working platform for businesses helps companies throughout the entire world proactively collect testimonials. It is the customers who write both product and seller reviews, keeping it third-party verified.
While they use a basic version for free (this lets you develop a profile page and collect testimonials), their paid versions let you create customizable review invitations, share ratings and reviews on social networking, and link review data in your internal business systems.
5) TestFreaks
Much like TrustPilot, the Swedish-based TestFreaks helps companies proactively collect testimonials and write seller reviews to complement them. Another cool addition? Their question and answer feature, which lets prospective customers post questions and receive answers straight from your customer care team.
6) Which?
Which? is definitely an independent consumer review organization that tests and reviews products after which covers them. Unlike Angie’s List, it’s the folks from which? who write the reviews — not absolutely free themes. They just don’t accept submissions for product testing or survey inclusion, however they do persuade folks to permit them know about their products and services by emailing [email protected].
Even if this leaves less room that you can influence whether your products find yourself on their own site, it is still worthwhile to learn about and checking in with this popular site, particularly if have customers within the U.K. The web site has testimonials for sets from dishwashers and tablets to cars and credit cards. They make sure review all these products themselves, after which talk about both their methodologies and results. Additionally they take customer surveys of things like the best and worst firms for customer care.
A great deal of their submissions are free, but customers may become members for ?10.75 monthly to obtain usage of a “Best Buys” and “Don’t Buy” list, the most up-to-date reviews of goods using their test labs, and usage of their consumer legal advice service.
7) ConsumerReports
A nonprofit organization, ConsumerReports is definitely an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.Seven million products, accept no advertising, and pay for all products that they test. (Fun fact: They are buying and test 80 cars annually!) That is about as legitimate mainly because it gets. Therefore, there isn’t much that you can do here “except” if you sell a product, make certain this really is, fantastic.
Regardless of anything else, you could take this amazing site being a lesson in excellent content creation. For each and every product they review, they offer the review criteria, product overviews, a buying guide, and social sharing buttons. Means that quite comprehensive and, well, helpful. Just about the important thing to great content, shall we be held right?
8) TripAdvisor
In case you are within the travel, hotel, airline, entertainment, or restaurant industries all over the world, you need to look into the reviews for the popular website TripAdvisor. Because the largest travel site on the planet, it’s over 225 million reviews, opinions, and photos taken by travelers. There is also some awesome content on their own about low airfares, travel guides, rental listings, and advice forums about you’ll find location on the planet you may want image. A lot of people look there before making a trip.
The main element into a successful profile on TripAdvisor is so that it is as close to the top with their popularity index as you possibly can, to ensure that people looking for information in a specific place view your listing. According to TripAdvisor, very good ranking algorithm will depend on three critical factors: quantity, quality, and recency of reviews. Here’s an excerpt from the advice they offer businesses looking to improve their ranking:
Quantity: Ask you and your guests to write reviews, and make use of our management center tools to remind them after they check out. Offering incentives for reviews is contrary to the rules, though — examine our policy to make sure you know what is and isn’t okay.
Quality: Guests who enjoyed first class hospitality and a memorable experience may write reviews that are positive. Monitor what previous reviewers wrote to determine what worked and failed to perform most optimally to your property in order to maintain and increase your service.
Recency: Recent reviews factor more strongly in your popularity rankings and older reviews tight on influence on a hotel’s ranking as time passes. Again, encourage guests to write reviews to keep fresh content rolling in.”
9) Yelp
Yelp is really a free review website that lets consumers rate businesses with a five-star scale. Service repair shop can create a profile on Yelp for free, and users can setup their particular free profiles to check a company. You’re free to respond to reviewers, too, but we propose going for a balanced and polite way of any negative reviews you receive, as Yelpers will be in a reasonably tight-knit community.
Yelp has also belong to fire during the last couple of years for a lot of slightly shady practices, like incentivizing businesses to advertise with them in return for gaming the hunt recent results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers have learned to examine Yelp reviews all together along with the reviewer’s clout in your mind, as an alternative to getting deterred by a business because of one bad listing.
With that being said, it is still to help you to obtain a constant stream of positive online reviews visiting your business’ Yelp account so happy industry is always at the top of your review feed — especially is you are a location-based business. Yelp profile information contains such things as store hours and location information, so that your profile will frequently arrive when individuals Google your company.
10) Google My company
You realize those reviews that show up with you google to get a business? Yeah, those ideas are on their list in a big way.
Google’s Pigeon algorithm update uses distance and location ranking parameters to offer improved local internet search results. So, in order for your business’ website to be properly optimized for search, you need to setup verified accounts with local directories — especially Google’s, called Google My company. Getting reviews, comments, pictures, etc, especially on the internet, can provide you with a lift browsing. Only verified local Google+ pages can respond to reviews.
An additional benefit? Google Maps pulls that information and those reviews into the app, so creating a great deal of content in that room is likely to make your company look more reputable.
11) Yahoo! Local Listings
Much like Google My company reviews, Yahoo! Local reviews let users post reviews of companies with a five-star rating system.
According to Search results Land, Yahoo! still receives about 10% of search engine share. So even though you might not want to take a position time working out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews for the Yahoo! Local Listings sure couldn’t hurt with the 10%.
Review Websites for B2B Companies
12) G2 Crowd
In case your business sells software, you need to ensure you use a presence on G2 Crowd. Every month, over 300,000 people looking to buy software look at 37,000+ user reviews on this web site to enable them to make better purchasing decisions.
G2 Crowd operates kind of like Yelp, in a specific niche. Organizations are reviewed with a five-star scale, and reviews cover sets from setup and easy people to security and support. Reviewers respond to your questions like “What does one like best?”; “What does one dislike?”‘; and “Recommendations to other people considered the product or service.” Also, you’ll be able to upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius is definitely an online review website for software businesses. Reviewers on the site are authenticated via LinkedIn to ensure they’re users (although reviews themselves can nonetheless be anonymous), allowing users to determine what their LinkedIn connections are saying about particular texts on TrustRadius. This adds a layer of trust for someone reading the site.
You may use the site to browse reviews of individual companies, or compare two companies side-by-side to check their five-star ratings, screenshots with their products, pricing details, and user comments from reviewers.
Along with company reviews, they’ve come up with too much buyer guides for categories including talent management software, business intelligence software, core HR software, social networking, and A/B testing to help people find the right product on their behalf based on hundreds of reviews and user ratings.
14) Salesforce AppExchange
Have an app for the Salesforce AppExchange? You’ll desire to keep an eye on your app’s ratings and reviews there. Reviews are with different five-star rating system, and each app has reviews listed with more helpful positive review and most helpful negative reviews first, followed by all reviews, from where users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access a large number of reviews and see the number of downloads with only a number of clicks.
For Online Reviews Both B2B & B2C
15) Eee
A nonprofit site, the Better Business Bureau (BBB) evaluates all sorts of businesses against a collection of recommendations for a way businesses should treat the population. They just don’t directly recommend or endorse any businesses, products, or services; they just provide you with the public using the information on their site about businesses, and when they have been met the BBB’s accreditation standards. They are going to also review both accredited and non-accredited businesses.
A business’ profile listing for the BBB contains general overview information, just like a short company bio along with the company’s accreditation status, a medical history of any complaints made in regards to the business and if they were resolved, testimonials, along with the BBB’s A – F rating from the business.
16) Glassdoor
Glassdoor is definitely an employee review website that can help anyone — from prospective employees to prospective customers to investors — experience an thought of what a clients are enjoy from inside. Quite simply, it helps look at the more qualitative factors of things like valuation.
Employees can share how it is want to interview and just work at their companies, along with the site shows visitors which organizations are rated highest by their employees. Many employers apply it to create their employment brand to enable them to target and recruit candidates, however you may also use the reviews to share with you ideas internally for improvement among your management team.
Creating a business account is free of charge, and simple to track and respond to reviews. As an example, you’ll be able to setup alerts which means you experience an email when a new review is posted in order to acknowledge and respond to each.
Other areas for Customer feedback
Online reviews also exist on websites that aren’t necessarily built only to publish online reviews. Some businesses use their social presence and website to encourage online reviews … plus some brands just have them unsolicited, for much better and worse.
Here are some websites that, if you decide to (please, opt to) may serve as additional hubs for online reviews. And they are awesome, because they have enormous reach, along with some — if not entire — treating these properties.
17) Facebook Ratings & Reviews
Did you know you will find there’s place on Facebook for fans to go away ratings and reviews of your business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It seems for the left-hand side of your Facebook Page, so you can’t move or get rid of it as if you can other areas of your Page.
Anyone logged into Facebook can post a rating or writeup on a company. All they should do is visit the Reviews section of your Page, go through the grey stars to pick a rating, after which write an optional review. They’re able to make that review public, visible to friends, or visible and then them.
18) Twitter
The ridiculously fast-paced nature of Twitter causes it to be look like a weird destination to try and accumulate reviews. But while users may not always search for reviews entirely on Twitter (if you do not started some kind of review hashtag, perhaps), tweets are nevertheless indexed browsing results. That means a user’s tweet, whether complimentary or less-than, could show up within the SERPs when someone’s looking for reviews in your business.
Not only this — there’s items you can actively use the positive tweets coming towards you. For instance, we tested the component of social proof on conversions only at HubSpot, attaching three tweets that gave reviews that are positive on an ebook we were promoting during the time. Do you know what happened? The CTA using the three tweets converted a lot better than the CTA without any tweets. In the event you start to “Favorite” tweets that may be reviews that are positive later on, it’ll be simpler to find them if you want for their services with your marketing.
19) Your individual Website
Finally, the one place in places you have total and utter control: your website. It’s an great spot to publicize reviews you receive (perhaps embed some of those tweets you favorited?) You might create an area of your website dedicated only to reviews and testimonials, and even include a form so happy customers can submit their unsolicited reviews. But if you’re actively campaigning for positive online reviews so you encounter happy customers who would like to make you a positive review along with have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to have a place on your website to publish their kind words. Consider adding testimonials to squeeze pages and product pages, too.
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