Globally, using cell phones, smartphones, iPads and tablets for surfing the web is increasing in an alarming rate because of its convenience, cost-efficiency, ease and comfort. The application of cellular phones is closing the digital divide relating to the rich and poor; along with the urban and rural dwellers. All businesses are duty-bound to build up websites which can be mobile-friendly so that you can reach these mobile users. A way of doing so is always to create designs which can be attentive to different devices and screen sizes.
What then is responsive web page design?
Responsive SEO can be a technique employed in web page design allowing webpages answer the display size, orientation and platform in the device an end user is viewing with.
Responsive design will be the simple the very first thing which includes changed the browsing behavior of browsers recently. Such websites can handle changing from device to device. For instance, in case a user switches from your cellular phone to some tablet device, your website automatically adapts and dynamically fits how big is the screen.
Without delving much into the technicalities involved in designing such websites, listed below are the business enterprise benefits of responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. It’s foreground images that scale using the layout to show and hide elements of images on websites. This fluidity can make it user-friendly, accessible and delightful when compared to conventional websites. Users can surf your site whatever the environment they end up, hence increasing the reach of your respective business website.
Consolidate business marketing efforts: Google has recommended responsive design as well as practice so businesses that would not have choices getting left behind. Being the most popular global internet search engine, Google explained that responsive websites are really easy to crawl and perform favourably in search results.
As outlined by Moz, a well-respected search company in their 2015 Search Engine Ranking Factors, 150 marketing professionals focusing on SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
Given this knowledge, we are able to safely say without a doubt that creating a responsive website can help augment marketing efforts of organizations to accomplish their business objectives.
Economical: Using desktop or laptops is normally higher priced and/or inconvenient than using cellular phones. Mobile phones offer simple and fast usage of information on the move. Responsive websites therefore are cost effective for users who spend little to no time in a workplace.
For businesses, the responsive web page design reduces design and development costs since they don’t must develop different websites many different devices. Additionally, businesses preserves money on maintenance costs because they will be focusing on merely one website.
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