Just how to really get your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate using a real example getting greater than 10,000 fans in your Facebook business page.

Facebook will be the king of social networking sites with over 1.79 billion active users a month (Updated December 2016). It can be utilised by greater than 60% of Online users Worldwide in fact it is an excellent tool for promoting services or products, finding customers or gaining more loyal readers (followers).

To take advantage of this for business purposes, you’ll want plenty of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is essential.

What will be the significance about having many Facebook fans in your business page?

It indicates popularity – It’s obvious that the quantity of fans reveals how popular a web site is. A momentum business page with 100,000 followers is a lot more popular than the usual page with 1,000 fans and also this results in a quantity of other benefits (described below).

It indicates trust – Should you can’t see the relationship between Facebook fans and business trust, consider that the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million during the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World an excellent business, blog or website needs plenty of Facebook fans. 5 years ago this did not make any difference however in the Twenty-first century, social proof is essential.

More fans, more visits – The greater fans you’ve got, the higher will be the number of people that will view your posts inside their timeline and perhaps visit your website.

While this is true, it must be noted that all your fans will discover your site content.

As already explained in a previous post, How to boost your Facebook Page Organic Reach, just a small portion of your followers (no more than 4 %) will discover your status updates.

This number can vary, but what is essential to know now, is that if you’ve got 10,000 fans and you post a fresh update, it will be seen organically with a max of 300-400 people.

It’s best for SEO as well – Although officially The search engines do not admit that social media marketing is often a ranking factor, numerous studies show that popular websites on Facebook may perform better in search, than not very popular websites (additional factors being equal).

How to visit from 0 to 10,000 Facebook fans

Now you are believing that using a lots of Facebook fans is essential for the website and business, let’s see step-by-step the way to move from 0 to 10,000 fans.

Note: Fundamental essentials exact same steps I followed to boost the facebook followers of my fitness blog’s facebook page. Typically the page has greater than 100K fans plus it continous to develop organically.

Step 1: First suggestion – you’ll want a Facebook business page

It may sound silly for that experienced but for beginners to social media marketing this may be something new: A personal Facebook page differs from a company page.

If you would like to have friends on Facebook to share your holiday photos you will need to produce a personal page however if you are looking for fans and followers for the website or business you will need to produce a Facebook business page.

So, the first task is usually to ensure that you develop a Facebook business page as well as the the second step is usually to be sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean picking a friendly page title (username), writing a catchy description (in the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and naturally posting interesting content – this is actually the most crucial optimization tip coming from all.

The company’s content posted in your Facebook business page will also determine it’s success or failure.

Having an optimized Facebook page makes it simpler to draw in new fans or maybe more likes from ads as we will discover below.

Step 3: Take advantage of your own personal Facebook account

I mentioned in the first step above you need to have a very business page instead of an individual page, however you still need have an active personal facebook account.

Here means that:

After you post an update in your business page, a good way to boost exposure and likes, is usually to share that post in your personal page as well.

People you’ve got as friends in your personal page may ‘like’ and ‘interact’ together with the post shared from a business page as well as raise the engagement factor of your posts.

As a result, facebook will demonstrate your site content to more fans (organically).

So, a good way to boost the volume of people that view your site content and go after dark 4% individuals following is usually to share and promote the post in your personal page.

It is obvious that the more quantity of friends the bigger would be the visibility in the post.

Also, make sure that you invite all your existing friends (and a new one) to love your Facebook business page. Do that when you gain a new ‘friend’.

Step 4: Add some Facebook Like box in your website

This is again social media marketing 101 however you need to have the Facebook like box in your website for 3 reasons:

#1 – It’s a means to associate your internet site together with the Facebook business page. Put simply it is just a strategy to ‘tell’ engines like google that this is your official Facebook business page.

#2 – When you’re getting plenty of fans, this can be something ought to be proud off the other to indicate in your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a good way to increase your following organically. Your potential customers can follow your internet site by clicking etc button while not having to check out Facebook.

Hint: For maximum results, set the LIKE box above fold (about the sidebar).

Hint 2: It’s also possible to popup so on box to new users (for instance, as soon as they spend A minute with a page, as soon as they scroll down to the underside or as soon as they attempt to leave your page – even if this works well when it comes to getting new likes, you ought to be careful to never ensure it is too distracting for the users.)

Step 5: Follow these suggestions to increase post engagement

So far, we have created an optimized Facebook business page, added friends to the personal Facebook page and placed so on box in a prominent position on our website.

The next natural step is usually to start sharing prepared to keep the fans happy and perhaps be capable of convert them from fans > website visitors > customers.

Some simple rules to follow along with that will raise the user engagement along with your facebook business page:

#1 – Share relevant content: Share content your fans anticipate seeing in your page. For example, in case your web site is about Social media marketing, share content related to social media marketing instead of about sports or anything else you might like. Should your users wish to read sports news, they know finding them.

#2 – Don’t forget they follow your business page to get updates about your website (and niche) instead of about your social gatherings: In order to get social, then make use of your personal Facebook page, your business page is approximately your internet site.

#3 – Generally thumb, I take advantage of my company page to share content from my niche only, only must share a thing that isn’t related to my niche, I take advantage of my personal page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) in your Facebook page will drive your fans away. When you’ve got an offer to share or something like that that might benefit your fans, you can do so but don’t drink too much.

Try to publish interesting, shareable content that’s related to your niche, of course this does not come straight from your internet site. Keep a balance between promotional and content your followers should read.

Step 6: Share intriguing and excellent content (not merely links)

I made some tests regarding the impact of descriptions when you are performing a Facebook update and located out that Facebook posts with ‘lists’ have more likes than posts with only links. I want to provide you with an example to understand I mean.

When you would like to share a blog post from a website on Facebook, you try to Facebook status updates and go into the webpage URL. It looks something such as this:

You can share this article without adding any extra information. Should your title and pictures are great, you’ll get numerous likes depending on the time you make the post, quantity of fans etc.

If one one other hand, you enrich this post with the help of additional information and also a listing, then other items being equal, you might be very likely to gain more likes and shares.

For me this will make sense because people that visit a title and image inside their timeline might not exactly ‘Like It’ mainly because it provides no value for many years (don’t forget that the average user is presented with hundreds of postings inside their timeline every time they login to Facebook).

On one other hand whenever you give them valuable, excellent and easy you just read information (being a list), they are going to click the LIKE button since they read something helpful while not having to leave their timeline.

Note: It’s a known fact that individuals have a bent of LIKING a blog post without reading it so give them top reasons to do this; your internet site visits might not exactly increase but the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a peek at one of the most popular Facebook pages, you will recognize that they generally tend to share images, videos, infographics, charts etc, and their usual text only postings.

This kind of content gets more likes and shares and as a result the page gets more fans and followers.

In a recent study by Buzzsumo, they identified that the most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to follow along with your page. A few suggestions to consider:

Quality updates – Here is the best incentive you are able to give your users. Before posting anything in your page, you have to ensure that it provides value in your audience. With this option consistently, you existing followers will share it using friends as well as get more users.

Run a competition – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article is usually to LIKE the page first. There are several tools to achieve that but consider when you don’t have a very known brand this many not so successful.

Content upgrades – If you have your blog post, you may use ask users to LIKE your page to get an updated version of your post. This requires extra tools however it is something worth testing out.

Step 9: You have to promote your own content and page

When you develop your business page don’t expect it will magically get a large number of fans. Besides the tips outlined above, you need to to advertise your business page in places aside from Facebook.

A few suggestions to take into consideration that assisted my case:

Promote in other social media marketing networks – If you have accounts with other social media marketing channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to participate yourself on Facebook as well. Be polite and tell them the advantages from doing so.

Promote in Twitter – Besides posting about your Facebook page on other social media marketing networks, you are able to take advantage of twitter’s interactive features.

When you have a new twitter follower, send them an exclusive (personalized) message and enquire of the crooks to follow yourself on facebook (your business and personal pages).

This method though it ‘s time consuming, (I did so it manually instead of using any tools) it may produce really good results.

Promote in your newsletter – If you have a newsletter or if you communicate with your readers via email, make sure that you ask them to follow your Facebook page.

Do not merely write the FB URL using your signature but Question them politely to LIKE your business page.

Step 10: Facebook ads is often a must

I have saved one of several easiest and a lot good ways to raise your Facebook fans for last, as it is the only one that it’s not free.

Facebook comes with a self-service ad platform which can be used with the idea to raise your following (promote your page), improve your posts, get more leads, increase conversions or execute a quantity of other actions (as shown in the image above).

The procedure is quite basic and straightforward. Basically you decide on a site you use, select your goal (promote your page), select your audience (based on country, age, other demographics and interests) after which set your evryday budget and duration.

The cost per campaign depends upon numerous factors. The easiest method to assess if Facebook ads is a good solution to raise your following, is usually to run a pilot campaign for two days.

Spend $10-$20 dollars daily and run the campaigns to get a fixed duration (at least weekly). Towards the end, you are able to assess if the price per like is something you might be ready to pay for.

I had great outcomes with Facebook ads both for my websites and then for client websites and i also run campaigns monthly (for a few days) to further improve my facebook likes.

It ought to be noted by using Facebook ads you don’t buy likes but views. Lots of people believe that whatever you pay for is Facebook likes but in reality you have to pay Facebook to indicate your ad to more Facebook users.

If what you are advertising is interesting, then more and more people will hit so on button so spend an afternoon and consider the message you would like to display in your ad plus the image to use.

Conclusion

Having a large quantity of Facebook fans in your business pages is vital for credibility and social promotion purposes.

If this wasn’t crucial in consumers, then nobody would care as well as the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once you are doing the necessary optimizations in your business page (steps 1 and two above), then your easiest method to obtain more followers is to apply Facebook ads. With a bit of A/B testing you may get to 10,000 fans without greater than $1,000 (spread in a duration of months).

Once you are doing everything properly and given that there is a great products or services, you are able to increase your fans to 100,000+ like I did so together with the Facebook Page of my fitness blog.