Strategies to operating from the retail food sector are invariably changing. This runs specifically true in the supermarket space. Today’s informed people are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served along with these first-rate products.
More grocery products are being bought at non-traditional food retailers. Included in this are Wal-Mart Stores Inc., Costco Wholesale Corporation, along with pharmacies/drugstores, and specialty alternative grocers.
How are traditional grocery stores – chains and independents – addressing the twin issues of freshness and convenience? Listed below are ways they’re attempting to grow sales through serving their customers better:
1. Locally sourced products. It’s really a considering the fact that products sourced locally will probably be on supermarket shelves as well as in supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their favorite meals fresher.
Furthermore, today’s savvy consumers want to know wherever their foods are received from. This allows these phones quickly trace their products origins whenever they experience any difficulty with them. Hence, locally sourced could be the new idea, which food retailers are stored on board with in order to meet customer demands.
2. More specialized departments. Fresh products in grocers are coming increasingly from very specialized departments. These include artisan bakeries, market fresh seafood and fish departments, gourmet cheese departments, and create departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are providing breads along with other goods with unbleached flour and healthy whole grains. Specialized departments focusing on all-natural merchandise is quitting products containing MSG. Moreover, they’re catering to consumers’ wishes for low-sodium, low or no sugar, as well as gluten-free products.
3. Clean food. Industry is demanding ‘cleaner’ food. This implies products with limited ingredients. Nonetheless, these limited ingredients must be first-rate, without preservatives and additives. Consumers desire to know how their vegetables and fruit are grown and processed. They would like to know if the meat they’re buying is grain or grass-fed and whether it contains antibiotics or chemicals. Supermarkets are increasingly stocking meals that meet consumers’ needs over these areas.
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