Even small companies (below 10 employees) can have a highly effective communications strategy that permits these to articulate company news efficiently. In the matter of my company, my website serves as the true secret repository of “everything” and all sorts of news information emanates to Twitter, LinkedIn,Facebook and YouTube. It will help organize information and fosters a cohesive communications strategy – for a company.
When you have the essential distribution structure available, developing the information is the next critical task. As opposed to just develop news “willy-nilly”, ensure that a well-thought through technique is set up regarding content development. Timing and sequencing of topics are critical to your audience “stay with you”. There will always be ample opportunities to infuse “new” content because it is warranted – these items are just icing on the cake. Let’s take a look at the core aspects of an overall strategic communications plan:
Do not be Afraid Of The press: The first step is getting within the intimidation using the media. There sure not be any fear in working with the press – there is a job to do and quite often arelooking for news. Help them! Next, produce a report on all key media contacts and acquire their email address. Be proactive using your contacts to make a romantic relationship upfront. Furthermore, target specific industries that might be beneficial for your business. Over time, your ultimate goal is always to transform your company image through communications simply because this helps soften distressing news and provides accessibility for interviews. Lastly, develop reasons behind meeting the press and create those relationships.
Create News Releases: After you have established your media address book, commence to develop news content. Remember that news information may have to be aiimed at everyone of your audiences, but the core message should stay. Determine what elements are critical and conclude your news release having a consistent “boilerplate” that gives an instant paragraph in your company. Lastly, see how what is the news release will likely be communicated and also by whom.
Employees And Stakeholders: Another set of audiences to incorporate inside your strategic communications, can be both employees and/or stakeholders. Keeping the internal teams informed is essential to be able to permeate your communications throughout your entire organization. You’ll find nothing worse than having misinformed employees and stakeholders looking to communicate your vision.
Communicate To Key Vendors: Oft-overlooked is proactively communicating on your vendors. Many company owners feel compelled to keep vendors in the dark in order to keep them at arms length. I’ve always had the philosophy a vendor is more effective on your behalf whenever they know how their role suits your general communication strategy. Greater these are informed, the better decisions they’re able to make to further improve their support of your brand.
Internet/Intranet Media Kit: In the past, creating a hard copy media kit – pr announcements, biographies of senior management, news items, etc. – was a great way of putting your organization within a nice, neat “package”. Today, websites can become the press kit and enable for flexibility in real time to create updates on your company. Additionally, your website expands your reach a lot more effectively than hard-copy media kits. Save the dough and go electronic.
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