What business should a mega-brand like McDonald’s enter next?
Launch McDonalds Coffee houses!
This brand extension will explore and exhaust a whole new potential market where McDonalds’ brand salience and leverage could be fully exploited. McDonalds may be the leader in satisfying customer’s needs
by way of a rigorous system of Quality, Service, Cleanliness and expense by holding an exceptional position that draws children and grown ups alike.
The McD’ Cafes can be ideal in experiencing the coffee cultures which might be growing through the globe. These coffee cultures dominated by Starbucks and personal cafes attract people who pay excessive prices for coffee gain access to the coffee experience. This experience has great commercial opportunities since these consumers convey more in-store time for you to come in contact with (McDonalds) communications and promotions.
Significantly, nowadays people look for fast food restaurants as time-killers on their way towards the cinema, take-away, or finding comfort work. These are looking for a short-term experience that’s fast with excellent service in a reasonable cost.
McD Coffee houses will be separate entities from the fast-food restaurants but placed near them and in addition directly near Starbucks locations. Semiotics along with the technique infamous ‘M’ logo will allow for immediate recognition, credibility and belief from the medical. But also for further differentiation from your fast-food image, the famous ‘red’ theme would be replaced by the ‘grey/black’ colours that are sometimes utilized in certain countries. Also introducing convenient seating with kid’s areas taps into the parents-accompanying-kids market that rarely experience coffee shops; so children are not entirely excluded because of this adult experience.
McDonalds is recognized for being open until late along with their Fast food restaurants would thus meet the huge consumer demand from club/bar goers and tourists that might subscribe to a brandname that enables these phones enjoy their coffee experience whenever they desire.
McDonalds’ vast global reach and prime locations permit instant worldwide saturation, along with their less expensive costs in comparison with Starbucks etc would permeate countries where fast food restaurants are viewed a premium/luxury. Starbucks may offer expertise and better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds cafes because they can connect to the same knowledge of more affordable prices, better and faster service.
This venture include a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the concept and loyalty on the brand.
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