What business should a mega-brand like McDonald’s go into next?
Launch McDonalds Coffee houses!
This brand extension will explore and exhaust a whole new potential market where McDonalds’ brand salience and leverage might be fully exploited. McDonalds will be the leader in satisfying customer’s needs
via a rigorous system of Quality, Service, Cleanliness and cost and by holding an exceptional position that attracts kids and adults alike.
The McD’ Coffee houses will be ideal in experiencing the coffee cultures which might be growing through the entire globe. These coffee cultures covered with Starbucks and also cafes attract individuals who pay excessive prices for coffee gain access to the coffee experience. This experience has great commercial opportunities as these consumers have more in-store time for you to come in contact with (McDonalds) communications and promotions.
Significantly, nowadays people check out fast food restaurants as time-killers enroute to the cinema, take-away, or returning to work. They may be looking for a short-term experience that’s fast with excellent service from a reasonable price.
McD Fast food restaurants can be separate entities in the fast-food restaurants but placed near them and also directly near Starbucks locations. Semiotics and also the utilisation of the infamous ‘M’ logo will allow for immediate recognition, credibility and belief in the medical. But also for further differentiation from your fast-food image, the famous ‘red’ theme could be substituted with the ‘grey/black’ colours which are sometimes employed in certain countries. Also introducing more comfortable seating with kid’s areas taps in the parents-accompanying-kids market that rarely experience cafes; so children are not entirely excluded from this adult experience.
McDonalds is known for being open until late in addition to their Cafes would thus satisfy the huge consumer demand from club/bar goers and tourists that will adopt a product that allows them to enjoy their coffee experience if he or she desire.
McDonalds’ vast global reach and prime locations permit instant worldwide saturation, in addition to their more affordable prices when compared with Starbucks etc would permeate countries where cafes are viewed a premium/luxury. Starbucks offer expertise and better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee shops because they can connect to the same exposure to less expensive costs, better and faster service.
This venture create a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the concept and loyalty on the brand.
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