What exactly is Private Labeling?
White label goods are produced by one company to be sold on the market under other company’s brand. In garments business, they are clothing with a label exclusive to an outlet or a chain of stores. These clothing may be produced by retailer’s in-house designers or by outside manufacturers. There are numerous textile services available. Certainly one of such services that of private labeling. The lenders involved in providing private labels, profit the retailers in customizing their clothing lines because of their specific groups of consumers. The businesses know their audience as well as requirements through constant research. In fact, some of them have their own product evaluation centers that talk to shoppers about their present and future needs.
How are customers benefited?
Consumers reach select quality clothing at much lower prices as compared to manufacturers’ established brands knowning that too without looking forward to any discounts or promotional pricing. To eliminate all doubts about quality, some stores keep others brands too with their private labeled clothing. Once the customers compare the two and find out they can save significantly and also get equivalent and quite often better quality, they like to purchase the individual labeled clothing. Moreover, the retailer’s name or symbol assures that this product meets the retailer’s quality standards and specifications. Although concept of private labeling was more predominant in food items along with other health & beauty products and it is comparatively a new comer to the clothing business, yet it’s making big in this sector, growing day-to-day.
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