Video engagement on web and mobile phones has not been higher. Social media marketing platforms such as Facebook, Instagram, and Twitter are filled with videos; Facebook even has an entire tab devoted to videos. Now non-social media apps are checking out video also. Many companies including Airbnb, Sonos, Gatorade, and Kayla Itsines have seen tremendous success using video promotions for Instagram while the likes of Saks show in-app product videos for best-selling items.
If you’ve downloaded Spotify, Tumblr, or Lyft, you’ve probably seen the recording playing in private of their login screens. These fun, engaging videos provide the user an excellent feel for the app along with the brand before entering the experience.
Media compression
Compression can be an important although controversial topic in app development particularly when you are looking at hardcoded image and video content. Are designers or developers accountable for compression? How compressed should images and videos be? Should design files offer the source files or compressed files?
While image compression is pretty basic and accessible, video compression techniques vary according to target tool and use and can get confusing quickly. Merely wanting with the possible compression settings for videos might be intimidating, especially if you don’t know what they mean.
Why compress files?
The normal quality of the iOS app is 37.9MB, and there are a couple of incentives for using compression techniques to maintain your size of your app down.
Large files make digital downloads and purchases inconvenient. Smaller file size equals faster data transfer speed for the users.
You will find there’s 100MB limit for downloading and updating iOS apps via cellular data. Uncompressed videos can easily be 100MB themselves!
When running close to storage, it’s feasible for users to penetrate their settings and see which apps think about up the most space.
Beyond keeping media file sizes down for your app store, uncompressed images and videos make Flinto and Principle prototype files huge and hard for clients to download.
Background videos for mobile phone applications are neither interactive nor the main focus in the page, so it’s far better to work with a super small file with the appropriate quantity of quality (preferably no bigger than 5-10MB). The recording doesn’t have to be that long, particularly if it provides a seamless loop.
While GIFs and files can be used this purpose, videos usually are smaller in proportions than animated GIFs. Apple iOS devices can accept .m4v, .mp4, and .mov file formats.
For more details about Compress Video explore our web portal.