Posters have been a part of everyday living since that time the printing industry exercised how to mass-produce coloured prints on an industrial scale. The mid-19th century saw massive advancements in printing technology, which means that poster printing became more widely employed for everything from promotion, advertising, and art.
Together with the coming of digital marketing and advertising, some state that printed marketing has become obsolete. Yet, paper companies are still going strong. In the following paragraphs, NPS compares the explanations why you may choose poster printing.
Targeted advertising
Posters appear in many different sizes, meaning they could be put into multiple different locations. Poster printing enables you to target an email specifically to the people which will walk past and discover it.
Whether you’re putting your posters inside a shop window or tacking these to lampposts – poster printing is a superb targeted advertising tool which will make sure your message is heard through the highest amount of people possible.
Cost-effective
In comparison with other printed marketing materials, poster printing is pretty affordable – and always cost-effective. Think about the cost-per-impression of your online ad – most impressions are created on people already looking for relevant keywords.
With poster printing, each poster occupies a physical location, meaning it is usually seen by not simply your audience and also other individuals walking by. For the reason that people don’t elect to look at poster advertising – it’s there, it’s within their face, and they’ll see clearly without noticing they are!
Posters could be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, and that means you obtain the best poster printing experience tailored for your brief.
They work!
Over 50% of millennials (those aged 22-38) look closely at print ads. And, a newly released survey by Outdoor Media Centre learned that 92% of clients said they’d seen outdoor poster advertising within the Half an hour before they purchased something, with 82% saying they’d impulse purchased with that same day.
Contemplate it – how many times have you ever seen a “SALE” poster within a shop window and felt tempted to put in for the look? Choosing poster printing over banner printing or flyer printing means place the your core message at eye level in a place where it’s guaranteed to make an impact.
Versatility
Poster printing doesn’t have to be bland. Posters are amazingly versatile and provide plenty of benefits, including:
A tremendous variety of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
More information about poster printing software go our new web portal