Posters are already an element of everyday living since the printing industry resolved the best way to mass-produce coloured prints with an industrial scale. The mid-19th century saw massive advancements in printing technology, and therefore poster printing became more widely useful for everything from promotion, advertising, and art.
With all the creation of digital marketing and advertising, some claim that printed marketing is starting to become obsolete. And yet, the print market is still going strong. On this page, NPS compares the logic behind why you might choose poster printing.
Targeted advertising
Posters come in a variety of sizes, meaning they can be used in multiple different locations. Poster printing allows you to target a communication specifically to those which will walk past to see it.
Whether you’re putting your posters inside a shop window or tacking these phones lampposts – poster printing is a great targeted marketing strategy that may keep your message is heard from the highest number of people possible.
Cost-effective
In comparison to other printed marketing materials, poster printing is fairly affordable – and constantly cost-effective. Look at the cost-per-impression of an online ad – most impressions are produced on people already searching for relevant keywords.
With poster printing, each poster occupies an actual physical location, meaning it is usually seen by not only your target market but additionally other folks walking by. It is because people don’t decide to take a look at poster advertising – it’s there, it’s inside their face, and they’ll read it with out noticing they may be!
Posters may be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, and that means you acquire the best poster printing experience tailored to your brief.
They work!
Over 50% of millennials (those aged 22-38) focus on print ads. And, a recent survey by Outdoor Media Centre found that 92% of clients said they’d seen outdoor poster advertising in the A half-hour before they purchased something, with 82% saying they’d impulse purchased with that 24 hour.
Contemplate it – present have you ever seen a “SALE” poster inside a shop window and felt lured to put in for a look? Choosing poster printing over banner printing or flyer printing means you can place your core message at eye level somewhere where it’s certain to make an impact.
Versatility
Poster printing doesn’t need to be bland. Posters are amazingly versatile and give loads of benefits, including:
A tremendous selection of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
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