In line with the FDI policy guidelines, “Marketplace label of e-commerce means providing of the i . t . platform by an e-commerce entity over a digital and electronic network to behave being a facilitator between seller and buyer.”
The primary feature of the Marketplace model could be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give a platform for clients to have interaction with a great number of sellers onboard to acquire an item online. Thus, every time a product from amazon is bought, you’re actually buying it coming from a registered seller by using it. As a result the item is not directly sold by amazon. Here, amazon is just a website platform which facilitates a conference spot for someone to meets a large number of seller and gives various options and price levels for any service or product.
Whereas the Inventory-led websites have specialized but limited product range and also the serious customers may join about bat roosting website for any specific product range, for example caratlane.com for precious jewellery, booknest.into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller and a Level Game
Almost all of the marketplace players have anchor sellers on panel, that are either their subsidiary entities or even a large enterprise who’ve inked privileged handles them that helps them offer money saving deals or discounts towards the customers. This might include a higher discount on products, Free delivery, compensation for sales returns etc. The losses incurred on these deals /services are compensated with the Marketplace Player under a pre-agreed arrangement.
You frequently find that some items are entirely on the website at 40% -60% discounts that is even hard for the maker to offer. You frequently find that there are 40-50 sellers for any competitive books but excepting one anchor seller, fat loss to offer such exciting discounts or offers. They even mask other seller completely and corner almost entire demand for the products, thereby also frustrate these multiple genuine sellers to achieve the customers can use with their honest pricing offers.
Just about all e-commerce players take presctiption the verge of re-discovering their business models and dream to become profitable sooner. Truth be told, none have already been able to see a penny in profit up to now. Many big and promising e-commerce and unicorn players have perished on account of unsustainable losses and several have already been sold-out to other people. Year 2017 would see more to lock belts and pursue to solve this riddle lest they perish from the race towards the survival with the fittest.
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