We (and also the remaining portion of the internet in the past decade) have spent some time convincing you with the need for acquiring online reviews for your business. So let’s just assume you’re sold on the main advantages of creating a lot of people tout how awesome you’re on the world wide web.
That said, it is not safe to assume you know wherever in the wide arena of the world wide web we could point those well wishers when they wish to sing our praises. I am talking about, we may all be capable of rattle off a couple of sites (“Yelp! And I think you can use them to show up in the search engines Maps, too?”), but we don’t exactly have a laundry set of options at our disposal.
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Check out our set of the best product review websites for B2B and B2C companies. Keep in mind that every industry has niche websites, too. As an illustration, those in district industry may want to perform UrbanSpoon. This site post won’t enter websites that are specific to 1 industry, but it will provide resellerratings.com that affect businesses in any industry.
Review Sites for B2C Companies
1) Amazon Reviews
Amazon was one of the first websites to allow for customers to post reviews of items in 1995, and yes it remains the most important helpful information on consumers trying to make informed purchase decisions. Regardless of whether people can and even do obtain a product elsewhere, should it be sold on Amazon.com — unless it’s gasoline or drug paraphernalia, that is — then lots of people will look up its Amazon review before they purchase.
After that separate your products or services in one that appears much like it? Those shiny gold stars and good customer reviews. Items are rated with a five-star rating scale, that’s divided by area of reviews per star, as well as most helpful customer reviews and quite a few recent customer reviews.
2) Angie’s List
Designed for U.S.-based service businesses, Angie’s List can be a “higher-end” review site, because users actually have to purchase membership. However you get that which you buy. The reviews, given with an A-F scale, are normally very well-thought out — a small percentage that ranting and raving that’s more established on free review sites. The reviews can not be anonymous, which will help reduce fake or misrepresentative reviews, and companies should answer the reviews posted regarding the subject, too.
It’s free to create a page for your company. After you have yours, encourage your clients who are on Angie’s List to depart reviews there — members include the only ones in a position to get it done!
3) Choice
Have customers nationwide? Choices a member-funded review website based in Australia. Choice independently test services and products and offer performance reviews on their members. The bulk of the work they do involves testing services and products themselves, creating product comparisons, and writing buying guides. Furthermore, though, they do allow members to rate and discuss specific product models and brands with Choice members. For those who have customers nationwide, we recommend encouraging those who are on Option to leave reviews there.
4) Trustpilot
Trustpilot can be a fast-growing, community-driven consumer review platform based in Denmark, although they’ve expanded away from Europe into 65 countries, including the U.S. The working platform for businesses helps companies from all over the entire world proactively collect customer reviews. It does not take customers who write both product and seller reviews, keeping it third-party verified.
When they have a basic version at no cost (each day produce a profile page and collect customer reviews), their paid versions allow you to create customizable review invitations, share ratings and reviews on social networking, and link review data to your internal business systems.
5) TestFreaks
Just like TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to complement them. Another cool addition? Their question and answer feature, which lets prospects post questions and receive answers directly from your customer satisfaction team.
6) Which?
Which? is surely an independent consumer review organization that tests and reviews products after which covers them. Unlike Angie’s List, it is the folks of which? who write the reviews — not absolutely free themes. They just don’t accept submissions for product testing or survey inclusion, nevertheless they do encourage people to permit them know about many and services by emailing [email protected].
While this leaves less room that you should influence whether your product or service find yourself on his or her site, it is worth knowing about and checking in on this popular site, especially if you have customers in the U.K. Your website has product reviews for anything from dishwashers and tablets to cars and bank cards. They make sure review each one of these products themselves, after which write about both their methodologies and results. Additionally they take customer surveys of things like the best and worst firms for customer satisfaction.
A great deal of their submissions are free, but customers can be members for ?10.75 monthly to have usage of a “Best Buys” and “Don’t Buy” list, the latest reviews of items using their test labs, and usage of their consumer legal advice service.
7) ConsumerReports
A nonprofit organization, ConsumerReports is surely an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.7 million products, accept no advertising, and buy all products that they test. (Fun fact: They purchase and test 80 cars a year!) This really is about as legitimate because it gets. As such, there’s not much you can do here “except” if you sell something, make certain this really is, fantastic.
Basically, you might have this site as a lesson in excellent web content writing. For every product they review, they offer review criteria, product overviews, a buying guide, and social sharing buttons. It’s all regulated quite comprehensive and, well, helpful. Pretty much the important thing to great content, am I right?
8) TripAdvisor
Should you be in the travel, hotel, airline, entertainment, or restaurant industries around the globe, you should browse the reviews on the popular website TripAdvisor. Because largest travel site on the planet, it has over 225 million reviews, opinions, and photos taken by travelers. They also have some awesome content on his or her about low airfares, travel guides, rental listings, and advice forums about you’ll find location on the planet you could possibly image. A lot of people look there before making a visit.
The key to some successful profile on TripAdvisor is making it as near to the peak with their popularity index as possible, to ensure people seeking information in the specific place visit your listing. In accordance with TripAdvisor, the popularity ranking algorithm is based on three critical factors: quantity, quality, and recency of reviews. Here’s an excerpt with the advice they provide businesses trying to increase their ranking:
Quantity: Ask your invited guests to create reviews, and employ our management center tools to remind them once they have a look at. Offering incentives for reviews is against the rules, though — have a look at our policy to ensure that you know what is and isn’t okay.
Quality: Guests who enjoyed high quality hospitality plus a memorable experience will write reviews that are positive. Monitor what previous reviewers showed to see what worked and would not work most effectively for your property so you can maintain and boost your service.
Recency: Recent reviews factor more strongly on your own popularity rankings and older reviews tight on influence on a hotel’s ranking with time. Again, encourage guests to create reviews to keep fresh content rolling in.”
9) Yelp
Yelp can be a free review site that lets consumers rate businesses with a five-star scale. Any organization can create a profile on Yelp at no cost, and users can setup their unique free profiles to analyze an enterprise. You’re free to answer reviewers, too, but we recommend going for a balanced and polite method of any negative reviews you get, as Yelpers have been in a fairly tight-knit community.
Yelp in addition has fit in fire during the last several years for some slightly shady practices, like incentivizing businesses to promote together in substitution for gaming the search most current listings for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers started to look at Yelp reviews all together along with the reviewer’s clout at heart, as opposed to getting deterred by the business as a result of one bad listing.
That said, it is to your benefit to get a constant stream of positive online reviews coming to your business’ Yelp account so happy clients are always towards the top of your review feed — especially is you might be a location-based business. Yelp profile information contains items like store hours and site information, which means your profile will usually arrive when individuals Google your business.
10) Google My company
You realize those reviews that demonstrate up with you google to get a business? Yeah, those ideas are on this list in a big way.
Google’s Pigeon algorithm update uses distance and site ranking parameters to provide improved local internet search results. So, in order for your business’ how do people be properly optimized for search, you should setup verified accounts with local directories — especially Google’s, called Google My company. Getting reviews, comments, pictures, and so forth, especially on the internet, can provide a lift searching. Only verified local Google+ pages can answer reviews.
An additional benefit? Google Maps pulls that information and those reviews in to the app, so creating a large amount of content within can make your business look more reputable.
11) Yahoo! Local Listings
Just like Google My company reviews, Yahoo! Local reviews let users post reviews of companies which has a five-star rating system.
In accordance with Internet search engine Land, Yahoo! still receives about 10% of google search share. So even if you n’t need to take a position time figuring out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews on the Yahoo! Local Listings sure couldn’t hurt to the 10%.
Review Websites for B2B Companies
12) G2 Crowd
If the business sells software, you should make sure to have a presence on G2 Crowd. Every month, over 300,000 people looking to purchase software look at 37,000+ reading user reviews on this website for them to make smarter purchasing decisions.
G2 Crowd operates similar to Yelp, in a specific niche. Companies are reviewed with a five-star scale, and reviews cover anything from setup and easy of usage to security and support. Reviewers answer questions like “What does one like best?”; “What does one dislike?”‘; and “Recommendations to other people considered the product.” Also, you’ll be able to upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius is surely an online review site for software businesses. Reviewers on the site are authenticated via LinkedIn to make sure they’re users (although the reviews themselves can nevertheless be anonymous), that enables users to see what their LinkedIn connections are saying about particular website programs on TrustRadius. This adds a layer of trust for somebody reading the site.
You need to use the site to browse reviews of person companies, or compare two companies side-by-side that compares their five-star ratings, screenshots with their products, pricing details, and user comments from reviewers.
Along with their company reviews, they’ve assembled very much buyer guides for categories including talent store, business intelligence software, core HR software, social networking, and A/B testing to help individuals find the appropriate product on their behalf based on countless reviews and user ratings.
14) Salesforce AppExchange
Come with an app on the Salesforce AppExchange? Then you’ll definitely wish to keep an eye on your app’s ratings and reviews there. Reviews are with different five-star rating system, each app has reviews listed with helpful positive review and quite a few helpful negative reviews first, as well as all reviews, where users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access a huge number of reviews and find out the volume of downloads with only a few clicks.
For Online Reviews Both B2B & B2C
15) Bbb
A nonprofit site, the higher Business Bureau (BBB) evaluates all sorts of businesses against a couple of recommendations for a way businesses should treat people. They just don’t directly recommend or endorse any businesses, products, or services; they only supply the public together with the facts about their internet site about businesses, and if they have met the BBB’s accreditation standards. They’ll also review both accredited and non-accredited businesses.
A business’ profile listing on the BBB contains general overview information, like a short company bio and also the company’s accreditation status, a medical history of any complaints made regarding the business and whether or not they were resolved, customer reviews, and also the BBB’s A – F rating with the business.
16) Glassdoor
Glassdoor is surely an employee review site that can help anyone — from prospective employees to prospects to investors — get an notion of such a clients are love internally. Quite simply, it can help measure the more qualitative factors of things like valuation.
Employees can share how it is prefer to interview and work on their companies, and also the site shows visitors which information mill rated highest by their staff. Many employers use it to build their employment brand for them to target and recruit candidates, however, you can also utilize reviews to express ideas internally for improvement among your management team.
Creating a business account is free of charge, and it’s really easy to track and answer reviews. As an example, you’ll be able to setup alerts and that means you get an email each time a new review is posted so you can acknowledge and answer every one.
Other Places for Customer feedback
Online reviews also exist on websites that aren’t necessarily built just to publish online reviews. Some businesses use their social presence and how do people encourage online reviews … and some brands just get them unsolicited, for much better or for worse.
Below are a few websites that, if you decide to (please, choose to) functions as additional hubs for online reviews. And perhaps they are awesome, because they have enormous reach, and you have some — otherwise entire — control of these properties.
17) Facebook Ratings & Reviews
Did you know there exists a place on Facebook for fans to depart ratings and reviews of your business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. Seems like on the left-hand side of your Facebook Page, and also you can’t move or get rid of it just like you can the rest of your Page.
Anyone logged into Facebook can post a rating or overview of an enterprise. All they must do is navigate to the Reviews area of your Page, go through the grey stars to decide on a rating, after which write an optional review. They’re able to make that review public, visible to friends, or visible simply to them.
18) Twitter
The ridiculously fast-paced nature of Twitter helps it be appear to be an odd spot to attempt to accumulate reviews. But while users might not always seek out reviews on Twitter (if you don’t started some type of review hashtag, perhaps), tweets are still indexed searching results. That means a user’s tweet, whether complimentary or less-than, could show up in the SERPs when someone’s seeking reviews on your own business.
In addition to that — there’s stuff you can actively do with the positive tweets coming to you. As an illustration, we tested the element of social proof on conversions here at HubSpot, attaching three tweets that gave reviews that are positive with an ebook we had been promoting at the time. Guess what happens happened? The CTA together with the three tweets converted superior to the CTA without tweets. Should you start to “Favorite” tweets that can be reviews that are positive down the road, it’s going to be easier to find them when you wish to use them inside your marketing.
19) Your personal Website
Finally, usually the one place that you have total and utter control: your web site. It is really an excellent place to publicize reviews you get (perhaps embed some of those tweets you favorited?) You might carve out a bit of your website dedicated just to reviews and testimonials, and even add a form so happy customers can submit their unsolicited reviews. However, if you’re actively campaigning for positive online reviews and also you encounter happy customers which add a positive review such as the have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to get a place on your web site to create their kind words. Think about adding testimonials to landing pages and product pages, too.
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