Ways of operating from the retail food sector will always be changing. This is especially true from the supermarket space. Today’s informed people are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served along with these first-rate products.
More grocery merchandise is being bought at non-traditional food retailers. Included in this are Wal-Mart Stores Inc., Costco Wholesale Corporation, along with pharmacies/drugstores, and specialty alternative grocers.
How are traditional supermarkets – chains and independents – addressing the dual issues of freshness and convenience? Are mainly ways they’re trying to grow sales through serving the clientele better:
1. Locally sourced products. It’s actually a since products sourced locally will be on supermarket shelves along with supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their best foods fresher.
Furthermore, today’s savvy consumers wish to know exactly where their foods are received from. This allows these phones easily and quickly trace their products origins whenever they experience any difficulties with them. Hence, locally sourced may be the new concept, which food retailers are on board with to satisfy customer demands.
2. More specialized departments. Fresh products in supermarkets are coming increasingly from very specialized departments. Included in this are artisan bakeries, market fresh fish and seafood departments, gourmet cheese departments, and produce departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are selling breads and also other goods with unbleached flour and healthy grain. Specialized departments focusing on all-natural items are leaving products containing MSG. Moreover, they’re catering to consumers’ wishes for low-sodium, low or no sugar, as well as gluten-free products.
3. Clean food. Company is demanding ‘cleaner’ food. This implies products with limited ingredients. Nonetheless, these limited ingredients have to be first-rate, without additives and preservatives. Consumers want to understand how their fruits and vegetables are grown and processed. They need to know whether or not the meat they purchase is grain or grass-fed and whether it contains antibiotics or chemicals. Supermarkets are increasingly stocking foods that meet consumers’ needs during these areas.
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