Based on the FDI policy guidelines, “Marketplace type of e-commerce means providing associated with an information technology platform by an e-commerce entity on the digital and electronic network to do something as a facilitator between buyer and seller.”
The principle feature of the Marketplace model is the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give you a platform for patrons to activate with a many sellers onboard to buy an item online. Thus, when a product from amazon is bought, you happen to be actually purchasing it from the registered seller by using it. As such the product is just not directly sold by amazon. Here, amazon is simply website platform which facilitates a gathering location for the consumer to meets numerous seller and offer various options and price levels for the services or products.
Whereas the Inventory-led websites have specialized but limited selection along with the serious customers may log in about bat roosting website for the specific selection, such as caratlane.com for precious jewellery, booknest.directly into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller plus a Level Game
The majority of the marketplace players have anchor sellers on panel, who will be either their subsidiary entities or a large enterprise who may have created privileged relates to them which will help them offer great deals or discounts to the customers. This may incorporate a higher discount on products, Free freight, compensation for sales returns etc. The losses incurred on these deals /services are compensated by the Marketplace Player within a pre-agreed arrangement.
You often find that some goods are available on the website at 40% -60% discounts that is even challenging for producer to supply. You often find that you’ll find 40-50 sellers for the buy engineering books but excepting one anchor seller, fat loss to supply such exciting discounts or offers. They can mask other seller completely and corner almost entire requirement for they, thereby also frustrate these multiple genuine sellers to reach absolutely free themes with their honest pricing offers.
Nearly all e-commerce players are stored on the verge of re-discovering their business models and aspire to become profitable sooner. Truth be told, none have been able to see a cent in profit so far. Many big and promising e-commerce and unicorn players have perished as a result of unsustainable losses and lots of have been soldout to other people. Year 2017 would see many more to lock belts and go on to solve this riddle lest they perish from the race to the survival of the fittest.
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