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The key feature of the Marketplace model could be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give a platform for purchasers to activate using a great number of sellers onboard to buy a product online. Thus, whenever a product from amazon is bought, you might be actually purchasing it from the registered seller by it. As a result the product or service is not directly sold by amazon. Here, amazon is just a website platform which facilitates a celebration place for the consumer to meets a lot of seller and offer various options and cost levels for a products or services.
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A lot of the marketplace players have anchor sellers on panel, that are either their subsidiary entities or perhaps a large enterprise that have inked privileged deals with them which helps them offer great deals or discounts towards the customers. This could will include a higher discount on products, FREE shipping, compensation for sales returns etc. The losses incurred on these deals /services are compensated through the Marketplace Player within pre-agreed arrangement.
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In line with the FDI policy guidelines, “Marketplace type of e-commerce means providing associated with an it platform by an e-commerce entity with a digital and electronic network to act as being a facilitator between seller and buyer.”

The principle feature of this marketplace model would be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. provide a platform for clients to activate with a large number of sellers onboard to buy an item online. Thus, whenever a product from amazon is bought, you are actually acquiring it from your registered seller from it. As such the product or service is not directly sold by amazon. Here, amazon is only a website platform which facilitates a conference area for someone to meets a large number of seller and provide various options and cost levels to get a service or product.
Whereas the Inventory-led websites have specialized but limited product selection and the serious customers may log in to these website to get a specific product selection, for example caratlane.com for precious jewellery, booknest.into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.

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Anchor Seller as well as a Level Playing field
The majority of the marketplace players have anchor sellers on panel, who will be either their subsidiary entities or a large enterprise who’ve created privileged deals with them which will help them offer bargains or discounts to the customers. This may add a higher discount on products, Free postage, compensation for sales returns etc. The losses incurred on these deals /services are compensated from the Marketplace Player within pre-agreed arrangement.
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Just about all e-commerce players take presctiption the verge of re-discovering their business models and aspire to become profitable sooner. Truth be told, none are already capable of seeing a cent in profit up to now. Many big and promising e-commerce and unicorn players have perished due to unsustainable losses and a lot of are already sold-out to others. Year 2017 would see additional to lock belts and continue to keep solve this riddle lest they perish from the race to the survival of the fittest.
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The primary feature of the Marketplace model could be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give a platform for clients to have interaction with a great number of sellers onboard to acquire an item online. Thus, every time a product from amazon is bought, you’re actually buying it coming from a registered seller by using it. As a result the item is not directly sold by amazon. Here, amazon is just a website platform which facilitates a conference spot for someone to meets a large number of seller and gives various options and price levels for any service or product.
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Anchor Seller and a Level Game
Almost all of the marketplace players have anchor sellers on panel, that are either their subsidiary entities or even a large enterprise who’ve inked privileged handles them that helps them offer money saving deals or discounts towards the customers. This might include a higher discount on products, Free delivery, compensation for sales returns etc. The losses incurred on these deals /services are compensated with the Marketplace Player under a pre-agreed arrangement.
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