How to obtain your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate with a real example getting over 10,000 fans in your Facebook business page.

Facebook is the king of social networking sites using more than 1.79 billion active users each month (Updated December 2016). It really is utilized by over 60% of Internet surfers Worldwide and it is an excellent tool for promoting a service or product, finding customers or gaining more loyal readers (followers).

To utilize this for business purposes, you must have a great deal of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is very important.

What is the importance of having many Facebook fans in your business page?

It indicates popularity – It’s obvious the amount of fans reveals how popular an internet site is. A cheap business page with 100,000 followers is more popular than a page with 1,000 fans and this results in a amount of other benefits (described below).

It indicates trust – If you can’t comprehend the relationship between Facebook fans and business trust, consider the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World a prosperous business, blog or website needs to have a great deal of Facebook fans. 5yrs ago this didn’t subject but in the 21st century, social proof is very important.

More fans, more visits – Greater fans you’ve got, the more is the number of individuals which will visit your posts of their timeline and perchance go to your website.

While this really is, it should be noted that doesn’t your entire fans might find your site content.

As already explained within a previous post, How to boost your Facebook Page Organic Reach, only a small percentage of your followers (a maximum of Four percent) might find your status updates.

This number may vary, what is very important to understand now, is when you’ve got 10,000 fans so you post a new update, it will be seen organically by a max of 300-400 people.

It’s best for SEO as well – Although officially Google does not admit that social networking is really a ranking factor, numerous studies reveal that popular websites on Facebook will perform better in search, these days quite popular websites (additional circumstances being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you will be convinced that creating a great deal of Facebook fans is very important to your website and business, let’s see step-by-step how you can range from 0 to 10,000 fans.

Note: These are the exact same steps I followed to boost the facebook followers of my fitness blog’s facebook page. Typically the page has over 100K fans and it continous to cultivate organically.

Step 1: Firstly – you must have a Facebook business page

It may seem silly to the experienced but for beginners to social networking this can be new things: A personal Facebook page differs from a business page.

If you would like to have friends on Facebook to share with you your holiday photos you will want to generate a personal page however if you are looking for fans and followers to your website or business you will want to generate a Facebook business page.

So, the first task would be to make certain you produce a Facebook business page and also the next step would be to make sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (within the short description field), providing accurate information for long description, company overview, mission (see screenshot below) and of course posting interesting content – this can be the most crucial optimization tip of.

The expertise of the content posted in your Facebook business page will also determine it’s failure or success.

Having an optimized Facebook page makes it much easier to draw in new fans or higher likes from ads even as might find below.

Step 3: Take advantage of your own personal Facebook account

I mentioned in step 1 above you’ll want to have a business page and never your own page, nevertheless, you still need to come with an active personal facebook account.

Here means that:

After you post an update in your business page, one of the ways to boost exposure and likes, would be to share that post in your personal page as well.

People you’ve got as friends in your personal page will ‘like’ and ‘interact’ with all the post shared from the business page as well as increase the engagement factor of your posts.

As an effect, facebook will show your site content to more fans (organically).

So, one of the ways to boost the quantity of people who view your site content and go after dark 4% individuals following would be to share and promote the post in your personal page.

It goes without saying the more amount of friends greater will be the visibility from the post.

Also, make sure that you invite your entire existing friends (and a new one) to like your Facebook business page. Accomplish that when you acquire a new ‘friend’.

Step 4: Add the Facebook Like box in your website

This is again social internet marketing 101 nevertheless, you must have the Facebook like box in your website for 3 reasons:

#1 – It’s a means to associate your web site with all the Facebook business page. Put simply it is a approach to ‘tell’ search engines like yahoo this can be your official Facebook business page.

#2 – When you’re getting a great deal of fans, this really is something you needs to be proud off then one to exhibit to your users (as explained above this means popularity, trust and social proof).

#3 – It’s a great way to increase your following organically. Your potential customers can follow your web site by clicking so on button and never have to head to Facebook.

Hint: For maximum results, placed the LIKE box above fold (about the sidebar).

Hint 2: You may also popup etc box to new users (by way of example, when they spend A minute on a page, when they scroll right down to the underside or when they try and leave your page – while this is effective in terms of getting new likes, you should be careful not to allow it to be too distracting to your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to personal Facebook page and placed etc box within a prominent position on the website.

The next natural step would be to start sharing prepared to maintain your fans happy and possibly manage to convert them from fans > website visitors > customers.

Some simple rules to follow along with which will increase the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that your fans expect to see with your page. By way of example, if the website is about Social websites, share content linked to social networking and never about sports or anything else you could possibly like. If the users want to read sports news, they know how to locate them.

#2 – Don’t forget that they can follow your company page to acquire updates regarding your website (and niche) and never regarding your social gatherings: If you need to get social, then use your personal Facebook page, your company page is about your web site.

#3 – Usually thumb, I prefer my offer page to share with you content from my niche only, basically must share something which is just not linked to my niche, I prefer the page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) in your Facebook page will drive your fans away. For those who have a promotion to share with you or something that might benefit your fans, you can do this but don’t go crazy.

Try to publish interesting, shareable content that is certainly linked to your niche, of course this doesn’t come directly from your web site. Maintain a balance between promotional and content that your followers should read.

Step 6: Share intriguing and excellent content (not only links)

I made some tests about the impact of descriptions when you are performing a Facebook update determined out that Facebook posts with ‘lists’ have more likes than posts with just links. I want to present you with an example to understand what After all.

When you would like to share a post from the website on Facebook, you go to Facebook status updates and enter in the webpage URL. It looks something like this:

You can share this text without adding any additional information. If the title and pictures are great, you will get several likes with regards to the time you create the post, amount of fans etc.

If one another hand, you enrich this post by having more info specifically a listing, then other pursuits being equal, you might be prone to grow in likes and shares.

For me this makes sense since people that go to a title and image of their timeline might not exactly ‘Like It’ mainly because it provides no value for them (don’t forget the average user is offered hundreds of postings of their timeline every time they login to Facebook).

On another hand if you give them valuable, excellent and easy to read information (as being a list), they’ll click on the LIKE button simply because they read something useful and never have to leave their timeline.

Note: It is a known indisputable fact that individuals have an inclination of LIKING a post without reading it so give them reasons to achieve this; your web site visits might not exactly increase nevertheless the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you adopt a look at many of the most popular Facebook pages, you will see that they have an inclination to share with you images, videos, infographics, charts etc, with their usual text only postings.

This kind of content gets more likes and shares and consequently the page gets more fans and followers.

In a recent study by Buzzsumo, they identified the most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to follow along with your page. A couple of ideas to consider:

Quality updates – This is the best incentive you can provide your users. Before posting anything in your page, you’ll want to make certain that it offers value to your audience. With this option consistently, you existing followers will share it using friends as well as attract more users.

Run a tournament – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content would be to Just like the page first. There are several tools to do this but consider if you don’t have a known brand this many not be so successful.

Content upgrades – If you have your blog post, you should use ask users to LIKE your page with an latest version of your post. This implies extra tools but it’s something worth checking out.

Step 9: You should advertise your own content and page

When you develop your company page don’t expect that it will magically get 1000s of fans. Aside from the tips outlined above, you need to to advertise your company page in places apart from Facebook.

A few ideas to take into consideration that helped my case:

Promote in other social networking networks – If you have accounts with social networking channels e.g. Google+, Pinterest etc. you can periodically ask your followers to become listed on yourself Facebook as well. Be polite and reveal to them the rewards from the process.

Promote in Twitter – Besides posting regarding your Facebook page on other social networking networks, you can benefit from twitter’s interactive features.

When you recruit a new twitter follower, send them a private (personalized) message and ask these to follow yourself facebook (both your business and personal pages).

This method eventhough it is time consuming, (I did it manually and never using any tools) it can produce fantastic results.

Promote with your newsletter – If you have a newsletter or if you talk with your readers via email, make sure that you keep these things follow your Facebook page.

Do not only write the FB URL through your signature but Question them politely to LIKE your company page.

Step 10: Facebook ads is really a must

I have saved one of several easiest and many great ways to increase your Facebook fans for last, as it is often the only one that it’s not free.

Facebook provides a self-service ad platform which you can use either to increase your following (advertise your page), supercharge your posts, get more leads, increase conversions or execute a amount of other actions (as shown within the image above).

The procedure is quite easy and straightforward. Basically you select a site you have, select your goal (advertise your page), select your audience (determined by country, age, other demographics and interests) and then set your daily budget and duration.

The cost per campaign depends upon several factors. The best way to assess if Facebook ads is a good strategy to increase your following, would be to run a pilot campaign for a couple of days.

Spend $10-$20 dollars each day and run the campaigns to get a fixed duration (a minimum of per week). At the conclusion, you can decide if the cost per like is one thing you might be happy to pay for.

I had great outcomes with Facebook ads for both my websites as well as client websites and i also run campaigns monthly (stay) to further improve my facebook likes.

It needs to be noted by using Facebook ads you don’t buy likes but views. Lots of people think that whatever you pay for is Facebook likes in fact you pay Facebook to exhibit your ad to more Facebook users.

If what you really are advertising is interesting, then the best way to will hit etc button so spend time and take into account the message you would like to display with your ad along with the image to work with.

Conclusion

Having a huge amount of Facebook fans in your business pages is very important for credibility and social promotion purposes.

If this wasn’t essential in the ultimate place, then nobody would care and also the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once one does the mandatory optimizations to your business page (steps 1 and a couple of above), then the easiest method to get additional followers is to use Facebook ads. With a bit of A/B testing you can get to 10,000 fans with no over $1,000 (spread in to a amount of months).

Once one does everything properly and so long as you have a great service or product, you can increase your fans to 100,000+ like I did with all the Facebook Page of my fitness blog.