How to really get your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate having a real example getting a lot more than 10,000 fans in your Facebook business page.

Facebook could be the king of internet sites with more than 1.79 billion active users monthly (Updated December 2016). It really is utilized by a lot more than 60% of Internet surfers Worldwide which is an excellent tool for promoting a service or product, finding new clients or gaining more loyal readers (followers).

To take advantage of this for business purposes, you must have a great deal of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is essential.

What could be the importance of having many Facebook fans in your business page?

It indicates popularity – It’s understandable that this amount of fans reveals how popular a website is. A momentum business page with 100,000 followers is a bit more popular when compared to a page with 1,000 fans and also this leads to a amount of other benefits (described below).

It indicates trust – Should you can’t see the relationship between Facebook fans and business trust, have in mind that this US State Department spent $630,000 to raise their Facebook Fans from 100,000 to two million during the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World an excellent business, blog or website will need a great deal of Facebook fans. 5yrs ago this didn’t issue but also in the Twenty-first century, social proof is essential.

More fans, more visits – The harder fans you’ve got, the higher could be the number of individuals that can visit your posts in their timeline and maybe visit your website.

While this is true, it ought to be noted that doesn’t all your fans will see your site content.

As already explained in the previous post, How to raise your Facebook Page Organic Reach, only a tiny proportion of one’s followers (only 4 %) will see your status updates.

This number can differ, but what is essential to comprehend now, is when you’ve got 10,000 fans and you post a whole new update, it will be seen organically by the max of 300-400 people.

It’s good for SEO as well – Although officially Google does not admit that social websites is really a ranking factor, many studies show popular websites on Facebook are more inclined to perform better in search, than not quite popular websites (other factors being equal).

How to look from 0 to 10,000 Facebook fans

Now that you’re convinced that using a lot of Facebook fans is essential to your website and business, let’s see step-by-step the way to range from 0 to 10,000 fans.

Note: Fundamental essentials similar steps I followed to raise the facebook followers of my fitness blog’s facebook page. Typically the page has a lot more than 100K fans and yes it continous to develop organically.

Step 1: First off – you must have a Facebook business page

It may appear silly for your experienced nevertheless for beginners to social websites this might be a new challenge: A personal Facebook page is different from a business page.

If you would like to have friends on Facebook to talk about your holiday photos you will want to make a personal page however if you simply are looking for fans and followers to your website or business you will want to make a Facebook business page.

So, the initial step would be to make sure that you develop a Facebook business page along with the second step would be to keep your page is properly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean choosing a friendly page title (username), writing an appealing description (from the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) not to mention posting interesting content – here is the most important optimization tip coming from all.

The excellence of the content posted in your Facebook business page will likely determine it’s failure or success.

Having an optimized Facebook page makes it easier to draw in new fans or higher likes from ads even as will see below.

Step 3: Reap the benefits of your own Facebook account

I mentioned in 1 above you’ll want to possess a business page rather than a personal page, nevertheless, you still need come with an active personal facebook account.

Here means that:

After you post an update in your business page, one way to raise exposure and likes, would be to share that post in your personal page at the same time.

People you’ve got as friends in your personal page are more inclined to ‘like’ and ‘interact’ together with the post shared from a business page which will raise the engagement factor of one’s posts.

As a result, facebook can have your site content to more fans (organically).

So, one way to raise the number of people who view your site content and go beyond the 4% people fan base would be to share and promote the post in your personal page.

It is obvious that this greater the amount of friends the greater will be the visibility from the post.

Also, make certain you invite all your existing friends (and brand new ones) to enjoy your Facebook business page. Do this every time you gain a new ‘friend’.

Step 4: Add the Facebook Like box in your website

This is again social media marketing 101 nevertheless, you must have the Facebook like box in your website for several reasons:

#1 – It’s a way to associate your website together with the Facebook business page. Quite simply this is a approach to ‘tell’ search engines like google this will be your official Facebook business page.

#2 – When you are getting a great deal of fans, this can be something should be proud off then one to show to your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a great way to improve your fan base organically. Your readers can follow your website by clicking etc button without having to visit Facebook.

Hint: For optimum results, position the LIKE box above fold (about the sidebar).

Hint 2: It’s also possible to popup etc box to new users (for instance, as soon as they spend A minute over a page, as soon as they scroll as a result of underneath or as soon as they try to leave your page – although this is effective regarding getting new likes, you have to be careful to never make it too distracting to your users.)

Step 5: Remember these instructions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to your personal Facebook page and placed etc box in the prominent position on the website.

The next natural step would be to start sharing happy to keep the fans happy and maybe have the ability to convert them from fans > site visitors > customers.

Some simple rules to adhere to that can raise the user engagement using your facebook business page:

#1 – Share relevant content: Share content your fans count on seeing inside your page. For instance, if your web site is about Social media, share content related to social websites rather than about sports or some different you may like. If your users need to read sports news, they do know where to find them.

#2 – Don’t forget that they can follow your company page to get updates concerning your website (and niche) rather than concerning your social gatherings: In order to get social, then use your personal Facebook page, your company page is approximately your website.

#3 – Typically thumb, I use my business page to talk about content from my niche only, basically must share a thing that just isn’t related to my niche, I use my personal page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) in your Facebook page will drive your fans away. When you’ve got an advancement to talk about or something like that which may benefit your fans, you can do this but don’t drink too much.

Try to publish interesting, shareable content which is related to your niche, of course this doesn’t come straight from your website. Maintain a balance between promotional and content your followers might want to read.

Step 6: Share intriquing, notable and top quality content (not simply links)

I made some tests in connection with impact of descriptions when performing a Facebook update and discovered out that Facebook posts with ‘lists’ get more likes than posts with links. Permit me to present you with an illustration to understand what What i’m saying is.

When you would like to share a blog post from a website on Facebook, you go to Facebook status updates and enter the webpage URL. It looks something such as this:

You can share this article without adding any extra information. If your title and pictures are perfect, you will definately get numerous likes with respect to the time you make the post, amount of fans etc.

If one another hand, you enrich this page by having more details especially a listing, then other activities being equal, you happen to be prone to gain in likes and shares.

For me as a result sense because those that view a title and image in their timeline may well not ‘Like It’ since it provides no value to them (don’t forget that this average user is assigned a huge selection of postings in their timeline every time they login to Facebook).

On another hand if you provide them with valuable, top quality as well as simple you just read information (just like a list), they will go through the LIKE button since they read something helpful without having to leave their timeline.

Note: It is a known undeniable fact that individuals have a propensity of LIKING a blog post without reading it so provide them with reasons to achieve this; your website visits may well not increase though the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you are taking a peek at some of the most popular Facebook pages, you will see that they have a tendency to talk about images, videos, infographics, charts etc, with their usual text only postings.

This type of content gets more likes and shares and for that reason the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified that this most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to adhere to your page. A couple of tricks to consider:

Quality updates – This is the best incentive you are able to offer users. Before posting anything in your page, you’ll want to make sure that it offers value to your audience. Choosing this consistently, you existing followers will share it making use of their friends which will get more users.

Run a competitive sport – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article would be to Just like the page first. There are many tools to do that but have in mind that if you don’t possess a known brand this many ‘t be so successful.

Content upgrades – When you have your site, you can use ask users to adore your page to get an new version of one’s post. This implies extra tools but it’s something worth testing out.

Step 9: You should market own content and page

When you develop your company page don’t expect that it’s going to magically get 1000s of fans. In addition to the tips outlined above, you also have in promoting your company page in places besides Facebook.

A few tricks to take into consideration that assisted my case:

Promote in other social websites networks – When you have accounts along with other social websites channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to become listed on your self on Facebook at the same time. Be polite and tell them the benefits from doing so.

Promote in Twitter – Besides posting concerning your Facebook page on other social websites networks, you are able to benefit from twitter’s interactive features.

When you receive a new twitter follower, send them an exclusive (personalized) message and enquire of the crooks to follow your self on facebook (your personal and business pages).

This method eventhough it ‘s time consuming, (I did it manually rather than using any tools) it may produce fantastic results.

Promote inside your newsletter – When you have a newsletter or you engage with your readers via email, make certain you ask them to follow your Facebook page.

Do not simply write the FB URL using your signature but ASK them politely to adore your company page.

Step 10: Facebook ads is really a must

I have saved one of many easiest and quite a few efficient ways to raise your Facebook fans for last, as it is the only one that it’s not free.

Facebook supplies a self-service ad platform which can be used with the idea to raise your fan base (market page), improve your posts, get more leads, increase conversions or execute a amount of other actions (as shown from the image above).

The procedure is actually comparatively simple and straightforward. Basically you choose a webpage you possess, select your goal (market page), select your audience (determined by country, age, other demographics and interests) after which set your day-to-day budget and duration.

The cost per campaign depends upon numerous factors. The simplest way to assess if Facebook ads is a superb treatment for raise your fan base, would be to manage a pilot campaign for two days.

Spend $10-$20 dollars daily and run the campaigns for the fixed duration (at the very least weekly). Towards the end, you are able to assess if the charge per like is one thing you happen to be willing to pay for.

I had achievement with Facebook ads both for my websites and for client websites and that i run campaigns every month (for a few days) to boost my facebook likes.

It should be noted by investing in Facebook ads you don’t buy likes but views. Many people believe that everything you pay for is Facebook likes but actually you pay Facebook to show your ad to more Facebook users.

If what you are advertising is interesting, then the best way to will hit etc button so spend some time and look at the message you would like to display inside your ad and also the image to utilize.

Conclusion

Having a big amount of Facebook fans in your business pages is critical for credibility and social promotion purposes.

If this wasn’t important in the first place, then nobody would care along with the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you need to do the essential optimizations to your business page (steps 1 and a couple of above), then the simplest way to obtain additional followers is to apply Facebook ads. With a bit of A/B testing you may get to 10,000 fans without a lot more than $1,000 (spread into a duration of months).

Once you need to do everything properly and given that there is a great product or service, you are able to improve your fans to 100,000+ like I did together with the Facebook Page of my fitness blog.