Precisely how to really get your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate which has a real example the way to get a lot more than 10,000 fans on your own Facebook business page.

Facebook is the king of social networking sites exceeding 1.79 billion active users a month (Updated December 2016). It is used by a lot more than 60% of Web users Worldwide and it is an incredible tool for promoting products or services, finding customers or gaining more loyal readers (followers).

To utilize this for business purposes, you’ll want lots of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is essential.

What is the need for having many Facebook fans on your own business page?

It indicates popularity – It goes without saying the amount of fans reveals how popular an online site is. A cheap business page with 100,000 followers is a bit more popular than the usual page with 1,000 fans this also results in a amount of other benefits (described below).

It indicates trust – In case you can’t comprehend the relationship between Facebook fans and business trust, have in mind the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to two million in the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World a successful business, blog or website will need to have lots of Facebook fans. Five-years ago this didn’t issue in the Modern day, social proof is essential.

More fans, more visits – Greater fans you’ve, the more is the number of individuals that will call at your posts inside their timeline and perchance go to your website.

While this is true, it must be noted that all of your fans might find your content.

As already explained in a previous post, How to boost your Facebook Page Organic Reach, only a small percentage of one’s followers (at most Four percent) might find your status updates.

This number can vary, but what is essential to be aware of now, happens when you’ve 10,000 fans and also you post a brand new update, it’ll be seen organically with a max of 300-400 people.

It’s good for SEO as well – Although officially The search engines do not admit that social websites is often a ranking factor, many studies show that popular websites on Facebook are more inclined to perform better in search, these days very popular websites (variables being equal).

How to look from 0 to 10,000 Facebook fans

Now that you’re convinced that creating a great deal of Facebook fans is essential for the website and business, let’s see step-by-step how to change from 0 to 10,000 fans.

Note: Necessities such as similar steps I followed to boost the facebook followers of my fitness blog’s facebook page. The page has a lot more than 100K fans plus it continous to develop organically.

Step 1: First off – you’ll want a Facebook business page

It may appear silly for the experienced however for beginners to social websites this can be new things: Your own Facebook page is different from an enterprise page.

If you would like to have friends on Facebook to share your holiday photos you will need to make a personal page however if you simply are looking for fans and followers for the website or business you will need to make a Facebook business page.

So, step one is to just be sure you produce a Facebook business page as well as the second step is to make sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean picking a friendly page title (username), writing an appealing description (within the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) not to mention posting interesting content – this is actually the most crucial optimization tip coming from all.

The quality of the content posted on your own Facebook business page will even determine it’s success or failure.

Having an optimized Facebook page makes it much easier to draw new fans or higher likes from ads even as might find below.

Step 3: Benefit from your personal Facebook account

I mentioned in 1 above you will want to have a business page and not a personal page, however you still need have an active personal facebook account.

Here means that:

After you post an update on your own business page, one way to boost exposure and likes, is to share that post on your own personal page also.

People you’ve as friends on your own personal page are more inclined to ‘like’ and ‘interact’ with the post shared from a business page which will raise the engagement factor of one’s posts.

As an effect, facebook shows your content to more fans (organically).

So, one way to boost the quantity of individuals who view your content and go after dark 4% individuals group of followers is to share and promote the post on your own personal page.

It is obvious the greater the amount of friends greater could be the visibility with the post.

Also, make certain you invite all of your existing friends (and a) to like your Facebook business page. Do that any time you achieve a new ‘friend’.

Step 4: Add the Facebook Like box on your own website

This is again facebook marketing 101 however you require the Facebook like box on your own website for 3 reasons:

#1 – It’s a means to associate your website with the Facebook business page. In other words this is a strategy to ‘tell’ engines like google this will be your official Facebook business page.

#2 – When you’re getting lots of fans, that is something you must be proud off the other to exhibit in your users (as explained above this means popularity, trust and social proof).

#3 – It’s a good way to expand your group of followers organically. Readers can follow your website by clicking so on button without needing to check out Facebook.

Hint: For max results, placed the LIKE box above fold (on the sidebar).

Hint 2: You may also popup so on box to new users (by way of example, once they spend 60 seconds on a page, once they scroll into the bottom or once they make an effort to leave your page – while this is effective with regards to getting new likes, you have to be careful never to ensure it is too distracting for the users.)

Step 5: Follow these tips to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to the personal Facebook page and placed so on box in a prominent position on the website.

The next natural step is to start sharing happy to maintain fans happy and maybe have the ability to convert them from fans > internet site visitors > customers.

Some simple rules to check out that will raise the user engagement with your facebook business page:

#1 – Share relevant content: Share content that your fans expect to see inside your page. For instance, in case your website is about Social media marketing, share content linked to social websites and not about sports or some different you may like. If the users desire to read sports news, they understand where to locate them.

#2 – Don’t forget they follow your organization page to get updates regarding your website (and niche) and not regarding your social gatherings: If you want to get social, then make use of personal Facebook page, your organization page is all about your website.

#3 – As a rule thumb, I use my company page to share content from my niche only, only have to share a thing that isn’t linked to my niche, I use my own page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on your own Facebook page will drive your fans away. For those who have a promotion to share or something like that that could benefit your fans, you can do so but don’t add too much.

Try to write interesting, shareable content that is linked to your niche, evidently this doesn’t come directly from your website. Keep a balance between promotional and content that your followers should read.

Step 6: Share intriguing and top quality content (not just links)

I made some tests in connection with impact of descriptions when you are performing a Facebook update and found out that Facebook posts with ‘lists’ read more likes than posts with links. Let me provide you with a good example to understand What i’m saying is.

When you would like to share a post from a website on Facebook, you go to Facebook status updates and enter in the webpage URL. It looks something like this:

You can share this article without adding any additional information. If the title and images are great, you’re going to get numerous likes depending on the time you’re making the post, amount of fans etc.

If one one other hand, you enrich this post by adding additional information and also a subscriber base, then other items being equal, you are more likely to get more likes and shares.

For me this may cause sense because those that visit a title and image inside their timeline may not ‘Like It’ since it provides no value for them (don’t forget the average user is given numerous postings inside their timeline if he or she login to Facebook).

On one other hand when you give them valuable, top quality and simple to learn information (as being a list), they’ll click on the LIKE button since they read something helpful without needing to leave their timeline.

Note: It is just a known fact that individuals have a tendency of LIKING a post without reading it so give them reasons to accomplish that; your website visits may not increase however the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you adopt a glance at one of the most popular Facebook pages, you will notice that they have a tendency to share images, videos, infographics, charts etc, together with their usual text only postings.

This form of content gets more likes and shares and thus the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified the most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to check out your page. A number of tips to consider:

Quality updates – Here is the best incentive you can offer users. Before posting anything on your own page, you need to be sure that it gives you value in your audience. When you do this consistently, you existing followers will share it making use of their friends which will attract more users.

Run a competitive sport – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is to LIKE the page first. There are various tools to do this but have in mind that if you don’t have a known brand this many not so successful.

Content upgrades – When you have your blog post, you may use ask users to LIKE your page to obtain an latest version of one’s post. This calls for extra tools but it is something worth trying out.

Step 9: You need to market your own content and page

When you create your organization page don’t expect that it’s going to magically get a large number of fans. Besides the tips outlined above, you might also need in promoting your organization page in places other than Facebook.

A few tips to take into consideration that worked for my case:

Promote in other social websites networks – When you have accounts along with other social websites channels e.g. Google+, Pinterest etc. you can periodically ask your followers to participate yourself on Facebook also. Be polite and tell them the huge benefits from this.

Promote in Twitter – Besides posting regarding your Facebook page on other social websites networks, you can benefit from twitter’s interactive features.

When you recruit a new twitter follower, send them an exclusive (personalized) message and get these phones follow yourself on facebook (your business and personal pages).

This method eventhough it ‘s time consuming, (Used to do it manually and not using any tools) it may produce great results.

Promote inside your newsletter – When you have a newsletter or if you communicate with your readers via email, make certain you ask them to follow your Facebook page.

Do not just write the FB URL below your signature but ASK them politely to LIKE your organization page.

Step 10: Facebook ads is often a must

I have saved one of many easiest and a lot great ways to enhance your Facebook fans for last, as it is alone that it’s not free.

Facebook comes with a self-service ad platform which you can use with the idea to enhance your group of followers (market your page), boost your posts, get more leads, increase conversions or perform amount of other actions (as shown within the image above).

The procedure is fairly simple and straightforward. Basically you decide on a site you have, select your goals (market your page), select your audience (based on country, age, other demographics and interests) then set your everyday budget and duration.

The cost per campaign depends on numerous factors. The easiest method to assess if Facebook ads is an excellent means to fix enhance your group of followers, is to chance a pilot campaign for 2 days.

Spend $10-$20 dollars daily and run the campaigns for a fixed duration (no less than every week). By the end, you can decide if the price per like is one thing you are happy to pay for.

I had achievement with Facebook ads both for my websites and for client websites and I run campaigns monthly (for a few days) to further improve my facebook likes.

It must be noted by investing in Facebook ads you don’t buy likes but views. A lot of people think that that which you pay for is Facebook likes but in reality you have to pay Facebook to exhibit your ad to more Facebook users.

If what you will be advertising is interesting, then more and more people will hit so on button so spend some time and look at the message you would like to display inside your ad plus the image to use.

Conclusion

Having a large amount of Facebook fans on your own business pages is critical for credibility and social promotion purposes.

If this wasn’t important in consumers, then nobody would care as well as the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once one does the mandatory optimizations in your business page (steps 1 and two above), then this easiest method to get more followers is with Facebook ads. With a bit of A/B testing you can find to 10,000 fans without a lot more than $1,000 (spread in to a period of months).

Once one does everything properly and given that you have a great service or product, you can expand your fans to 100,000+ like Used to do with the Facebook Page of my fitness blog.