The story about why Kentucky Fried Chicken, founded by Harland Sanders, changes it name to KFC is usually to take away the word “fried” in it’s name. The phrase “fried” has negative connatations like being unhealthy, having high cholesterol, causing obesity and many more. Therefore, just as one effort to rebrand themselves being a healthier family restaurant that catches the interest of people of every age group, including health conscious people, Kentucky Fried Chicken renamed itself as KFC.
Version Two: The usa food reviewed the operations of Kentucky Fried Chicken and discovered out your these are rearing genetically modified chickens, with extra huge breasts and extra legs to reap the meat from(the telephone number varies from 3 to 4). The US food declares the creatures cannot be marketed as “chickens” and Kentucky Fried Chicken, unwilling to lose a real lucrative operation to check out the rules, made a decision to change its name to KFC instead to remove the term “chicken”.
The reality is that Kentucky Fried Chicken decides to switch its name would be to not pay back license fees for the condition of Kentucky. In 1990, ky decides to trademark their name, to be able to reduce their accumulating debts. As a result, Kentucky Fried Chicken must pay a sum of money towards the state for making use of “Kentucky”.
Obviously, they’re not wanting to given that they was using it for pretty much 40 years(they got going in the 1950s) and refused to pay such royalties ought to be principle. After much negotiations, we were holding not able to budge the government stance thereby thought we would change their name on the web .. This coincides together with the rebranding campaign as stated earlier and everything proved well.
The research that suggests that this version is valid is always that many events and businesses had also changed their name to eliminate the saying “Kentucky”. The examples range from the most famous horse race in America, formerly known as the “Kentucky Derby” changes to “The run for the roses”, the provider of seeds and nursery outfits “Kentucky Bluegrass” changes to “Shenandoah Bluegrass” as well as the song “Kentucky Woman” by Neil Diamond was dropped from radio stations at his very own request while he would shed more money for making payment on the condition of Kentucky royally when compared with he receive in the station.
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