Precisely how to obtain your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate which has a real example ways to get more than 10,000 fans on the Facebook business page.

Facebook could be the king of social support systems exceeding 1.79 billion active users monthly (Updated December 2016). It is used by more than 60% of Online users Worldwide in fact it is a fantastic tool for promoting products or services, finding customers or gaining more loyal readers (followers).

To utilize this for business purposes, you must have a great deal of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is vital.

What could be the significance of having many Facebook fans on the business page?

It indicates popularity – It’s understandable the quantity of fans reveals how popular an internet site is. A business business page with 100,000 followers is more popular when compared to a page with 1,000 fans which results in a quantity of other benefits (described below).

It indicates trust – If you can’t understand the relationship between Facebook fans and business trust, consider the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to 2 million during the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World an effective business, website will need to have a great deal of Facebook fans. 5 years ago this would not issue in the Modern, social proof is vital.

More fans, more visits – The greater fans you’ve, the harder could be the number of individuals that can see your posts in their timeline and maybe call at your website.

While this is, it must be noted that not all of your fans might find you.

As already explained within a previous post, How to increase your Facebook Page Organic Reach, only a tiny proportion of your followers (a maximum of 4 percent) might find your status updates.

This number may vary, but what is vital to know now, is that if you’ve 10,000 fans and also you post a new update, it will likely be seen organically by the max of 300-400 people.

It’s great for SEO as well – Although officially Google does not admit that social media marketing can be a ranking factor, numerous studies demonstrate that popular websites on Facebook will perform better in search, these days so popular websites (other factors being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you’re believing that creating a lot of Facebook fans is vital for the website and business, let’s see step-by-step the way to go from 0 to 10,000 fans.

Note: Fundamental essentials exact same steps I followed to increase the facebook followers of my fitness blog’s facebook page. The page has more than 100K fans and yes it continous growing organically.

Step 1: First suggestion – you must have a Facebook business page

It may seem silly to the experienced nevertheless for beginners to social media marketing this is a new challenge: A private Facebook page is different from an enterprise page.

If you would like to have friends on Facebook to talk about your holiday photos then you need to make a personal page but if you are looking for fans and followers for the website or business then you need to make a Facebook business page.

So, the initial step is usually to make certain you create a Facebook business page as well as the the second step is usually to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (from the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and of course posting interesting content – here is the most significant optimization tip of all.

The expertise of the content posted on the Facebook business page will even determine it’s failure or success.

Having an optimized Facebook page makes it much simpler to draw in new fans or higher likes from ads even as might find below.

Step 3: Benefit from your individual Facebook account

I mentioned in the first step above you need to possess a business page rather than your own page, however you still need to provide an active personal facebook account.

Here is why:

After you post an update on the business page, one of the ways to increase exposure and likes, is usually to share that post on the personal page as well.

People you’ve as friends on the personal page will ‘like’ and ‘interact’ using the post shared from a business page as well as boost the engagement factor of your posts.

As a result, facebook can have you to more fans (organically).

So, one of the ways to increase the number of people that view you and go beyond the 4% of you group of followers is usually to share and promote the post on the personal page.

It goes without saying the greater the quantity of friends the greater could be the visibility of the post.

Also, just be sure you invite all of your existing friends (and a new one) to love your Facebook business page. Make it happen every time you obtain a new ‘friend’.

Step 4: Add some Facebook Like box on the website

This is again facebook marketing 101 however you require the Facebook like box on the website for 3 reasons:

#1 – It’s a means to associate your web site using the Facebook business page. Quite simply it is a strategy to ‘tell’ engines like google that is your official Facebook business page.

#2 – When you’re getting a great deal of fans, this is something you must be proud off then one to exhibit on your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a sensible way to grow your group of followers organically. Your readers can follow your web site by clicking the LIKE button without needing to go to Facebook.

Hint: For optimum results, position the LIKE box above fold (around the sidebar).

Hint 2: You can even popup etc box to new users (as an example, once they spend 60 seconds with a page, once they scroll down to the lower or once they attempt to leave your page – even though this is useful regarding getting new likes, you have to be careful never to ensure it is too distracting for the users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to your personal Facebook page and placed etc box within a prominent position on the website.

The next natural step is usually to start sharing happy to keep the fans happy and perhaps have the ability to convert them from fans > site visitors > customers.

Some simple rules to follow that can boost the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that your fans anticipate seeing within your page. As an example, in case your web site is about Social networking, share content in connection with social media marketing rather than about sports or another type you could possibly like. If your users desire to read sports news, they are fully aware where to find them.

#2 – Don’t forget that they can follow your business page to have updates concerning your website (and niche) rather than concerning your social gatherings: If you want to get social, then make use of personal Facebook page, your business page is approximately your web site.

#3 – Generally thumb, I take advantage of my company page to talk about content from my niche only, basically have to share something isn’t in connection with my niche, I take advantage of my personal page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on the Facebook page will drive your fans away. If you have a promotion to talk about or something like that which may benefit your fans, you can do this but don’t add too much.

Try to post interesting, shareable content that is certainly in connection with your niche, of course this does not come straight from your web site. Keep a balance between promotional and content that your followers might want to read.

Step 6: Share intriguing, notable and good quality content (not just links)

I made some tests regarding the impact of descriptions when performing a Facebook update determined out that Facebook posts with ‘lists’ get more likes than posts with simply links. Permit me to provide you with a good example to understand After all.

When you would like to share a post from a website on Facebook, you go to Facebook status updates and enter the webpage URL. It looks similar to this:

You can share this text without adding the other information. If your title and pictures are good, you’re going to get many likes with respect to the time you create the post, quantity of fans etc.

If one the other hand, you enrich your posting by having additional information especially a subscriber base, then other things being equal, you’re more prone to grow in likes and shares.

For me this may cause sense because individuals that visit a title and image in their timeline may not ‘Like It’ as it provides no value for many years (don’t forget the average user is given a huge selection of postings in their timeline should they login to Facebook).

On the other hand if you let them have valuable, good quality and easy to learn information (just like a list), they’re going to go through the LIKE button simply because they read something useful without needing to leave their timeline.

Note: This is a known proven fact that people have an inclination of LIKING a post without reading it so let them have top reasons to do this; your web site visits may not increase but the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you are taking a glance at probably the most popular Facebook pages, you will recognize that they have an inclination to talk about images, videos, infographics, charts etc, with their usual text only postings.

This type of content gets more likes and shares and for that reason the page gets more fans and followers.

In a recent study by Buzzsumo, they identified the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to follow your page. A number of tips to consider:

Quality updates – This can be the best incentive you can offer users. Before posting anything on the page, you should make certain that it provides value on your audience. Choosing this consistently, you existing followers will share it using their friends as well as attract more users.

Run a competition – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is usually to Much like the page first. There are many tools to accomplish this but consider that if you don’t possess a known brand this many ‘t be so successful.

Content upgrades – For those who have your blog, you may use ask users to LIKE your page with an updated version of your post. This involves extra tools yet it’s something worth testing out.

Step 9: You should advertise your own content and page

When you create your business page don’t expect that it will magically get thousands of fans. In addition to the tips outlined above, there is also in promoting your business page in places apart from Facebook.

A few tips to take into account that helped my case:

Promote in other social media marketing networks – For those who have accounts along with other social media marketing channels e.g. Google+, Pinterest etc. you can periodically ask your followers to participate yourself on Facebook as well. Be polite and explain to them the rewards from doing this.

Promote in Twitter – Besides posting concerning your Facebook page on other social media marketing networks, you can benefit from twitter’s interactive features.

When you receive a new twitter follower, send them a personal (personalized) message and have these phones follow yourself on facebook (your personal and business pages).

This method eventhough it is time consuming, (Used to it manually rather than using any tools) it may produce excellent results.

Promote within your newsletter – For those who have a newsletter or if you communicate with your readers via email, just be sure you keep these things follow your Facebook page.

Do not just write the FB URL within your signature but Inquire politely to LIKE your business page.

Step 10: Facebook ads can be a must

I have saved one of many easiest and quite a few great ways to raise your Facebook fans for last, as it is the only one that it’s not free.

Facebook supplies a self-service ad platform which can be used either to raise your group of followers (advertise your page), improve your posts, get more leads, increase conversions or carry out a quantity of other actions (as shown from the image above).

The procedure is actually comparatively simple and easy straightforward. Basically you end up picking a webpage you own, select your main goal (advertise your page), select your audience (according to country, age, other demographics and interests) and then set your everyday budget and duration.

The cost per campaign depends upon many factors. The ultimate way to assess if Facebook ads is a good treatment for raise your group of followers, is usually to run a pilot campaign for a couple of days.

Spend $10-$20 dollars every day and run the campaigns for a fixed duration (a minimum of per week). At the conclusion, you can decide if the price per like is a thing you’re ready to pay for.

I had great outcomes with Facebook ads both for my websites as well as for client websites and that i run campaigns on a monthly basis (during their visit) to boost my facebook likes.

It must be noted by using Facebook ads you don’t buy likes but views. A lot of people believe what you pay for is Facebook likes in fact you make payment for Facebook to exhibit your ad to more Facebook users.

If what you’re advertising is interesting, then lots more people will hit etc button so invest some time and take into account the message you would like to display within your ad along with the image to utilize.

Conclusion

Having a huge quantity of Facebook fans on the business pages is critical for credibility and social promotion purposes.

If this wasn’t crucial in consumers, then nobody would care as well as the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you need to do the required optimizations on your business page (steps 1 and two above), then the fastest way to obtain more followers is by using Facebook ads. With a bit of A/B testing you will get to 10,000 fans with no more than $1,000 (spread right into a amount of months).

Once you need to do everything properly and provided that you have a great products or services, you can grow your fans to 100,000+ like Used to using the Facebook Page of my fitness blog.