The 10 steps below demonstrate using a real example the way to get greater than 10,000 fans on the Facebook business page.

Facebook could be the king of internet sites using more than 1.79 billion active users a month (Updated December 2016). It’s utilized by greater than 60% of Web users Worldwide which is an excellent tool for promoting a service or product, finding new customers or gaining more loyal readers (followers).

To take advantage of this for business purposes, you must have lots of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is very important.

What could be the significance of having many Facebook fans on the business page?

It indicates popularity – It’s understandable that this amount of fans reveals how popular a web site is. A momentum business page with 100,000 followers is a bit more popular than the usual page with 1,000 fans which creates a amount of other benefits (described below).

It indicates trust – In case you can’t understand the relationship between Facebook fans and business trust, are considering that this US State Department spent $630,000 to improve their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World a successful business, blog or website will need to have lots of Facebook fans. Five Years ago this did not make a difference but also in the Modern, social proof is very important.

More fans, more visits – The harder fans you’ve got, the greater could be the amount of people that can view your posts of their timeline and possibly visit your website.

While this really is, it ought to be noted that your fans will see your site content.

As already explained in a previous post, How to improve your Facebook Page Organic Reach, just a small portion of your followers (a maximum of 4 percent) will see your status updates.

This number can differ, what is very important to comprehend now, is when you’ve got 10,000 fans and you post a fresh update, it’ll be seen organically by a max of 300-400 people.

It’s great for SEO as well – Although officially The search engines do not admit that social networking can be a ranking factor, many studies show popular websites on Facebook are more inclined to perform better in search, than not so well received websites (additional circumstances being equal).

How to visit from 0 to 10,000 Facebook fans

Now you are believing that having a large amount of Facebook fans is very important for the website and business, let’s see step-by-step the best way to range from 0 to 10,000 fans.

Note: These are the basic exact same steps I followed to improve the facebook followers of my fitness blog’s facebook page. Typically the page has greater than 100K fans plus it continous to develop organically.

Step 1: First things first – you must have a Facebook business page

It may appear silly for the experienced however for beginners to social networking this is something new: Your own Facebook page differs from a company page.

If you want to have friends on Facebook to share with you your holiday photos you’ll need to produce a personal page however if you are looking for fans and followers for the website or business you’ll need to produce a Facebook business page.

So, the first task is usually to make sure that you produce a Facebook business page and also the second step is usually to keep your page is properly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (in the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) as well as posting interesting content – this is the most critical optimization tip of all.

The quality of the content posted on the Facebook business page may also determine it’s failure or success.

Having an optimized Facebook page makes it easier to attract new fans or more likes from ads even as we will see below.

Step 3: Benefit from your individual Facebook account

I mentioned in step one above that you need to have a very business page and not a private page, however you still need provide an active personal facebook account.

Here is the reason why:

After you post an update on the business page, one way to improve exposure and likes, is usually to share that post on the personal page too.

People you’ve got as friends on the personal page are more inclined to ‘like’ and ‘interact’ using the post shared from your business page and this will boost the engagement factor of your posts.

As an end result, facebook will show your site content to more fans (organically).

So, one way to improve the number of people that view your site content and go after dark 4% individuals group of fans is usually to share and promote the post on the personal page.

It goes without saying that this greater the amount of friends the bigger could be the visibility with the post.

Also, just be sure you invite your existing friends (and new ones) to like your Facebook business page. Do that each time you acquire a new ‘friend’.

Step 4: Add some Facebook Like box on the website

This is again facebook marketing 101 however you must have the Facebook like box on the website for 3 reasons:

#1 – It’s a method to associate your website using the Facebook business page. To put it differently this is a way to ‘tell’ engines like google that will be your official Facebook business page.

#2 – When you invest in lots of fans, this really is something you should be proud off then one to exhibit on your users (as explained above therefore popularity, trust and social proof).

#3 – It’s the best way to grow your group of fans organically. Readers can follow your website by clicking etc button while not having to visit Facebook.

Hint: For optimum results, position the LIKE box above fold (for the sidebar).

Hint 2: It’s also possible to popup such box to new users (for example, once they spend A minute with a page, once they scroll right down to the underside or once they try to leave your page – even though this is successful when it comes to getting new likes, you need to be careful to not help it become too distracting for the users.)

Step 5: Follow these tips to increase post engagement

So far, we have created an optimized Facebook business page, added friends to your personal Facebook page and placed such box in a prominent position on the website.

The next natural step is usually to start sharing prepared to keep the fans happy and possibly be capable of convert them from fans > web site visitors > customers.

Some simple rules to follow that can boost the user engagement with your facebook business page:

#1 – Share relevant content: Share content that the fans count on seeing in your page. As an example, should your website is about Social media marketing, share content linked to social networking and not about sports or another type you might like. In case your users desire to read sports news, they are fully aware how to locate them.

#2 – Don’t forget which they follow your organization page to get updates concerning your website (and niche) and not concerning your social gatherings: If you want to get social, then make use of personal Facebook page, your organization page is about your website.

#3 – Generally thumb, I prefer my offer page to share with you content from my niche only, easily should share a thing that isn’t linked to my niche, I prefer our page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on the Facebook page will drive your fans away. When you’ve got an advancement to share with you or something that may benefit your fans, that can be done but don’t go crazy.

Try to publish interesting, shareable content which is linked to your niche, evidently this will not come straight from your website. Have a very balance between promotional and content that the followers might want to read.

Step 6: Share intriguing, notable and good quality content (not only links)

I made some tests regarding the impact of descriptions when you are performing a Facebook update and found out that Facebook posts with ‘lists’ acquire more likes than posts with only links. Allow me to give you a good example to understand After all.

When you want to share a blog post from your website on Facebook, you go to Facebook status updates and type in the webpage URL. It looks something like this:

You can share this text without adding any extra information. In case your title and images are perfect, you’re going to get several likes based on the time you make the post, amount of fans etc.

If one the other hand, you enrich your post with the addition of more info specifically a listing, then other things being equal, you’re prone to gain more likes and shares.

For me this makes sense because people that go to a title and image of their timeline may not ‘Like It’ because it provides no value for many years (don’t forget that this average user is assigned countless postings of their timeline if he or she login to Facebook).

On the other hand if you let them have valuable, good quality and straightforward to learn information (as being a list), they will select the LIKE button since they read something helpful while not having to leave their timeline.

Note: It is a known indisputable fact that people have an inclination of LIKING a blog post without reading it so let them have why you should accomplish that; your website visits may not increase though the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you take a review of some of the most popular Facebook pages, so as to they have a tendency to share with you images, videos, infographics, charts etc, and their usual text only postings.

This type of content gets more likes and shares and consequently the page gets more fans and followers.

In a recent study by Buzzsumo, they identified that this most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to follow your page. A couple of ideas to consider:

Quality updates – Here is the best incentive you’ll be able to give your users. Before posting anything on the page, you need to make sure that it offers a superior value on your audience. With this option consistently, you existing followers will share it making use of their friends and this will get more users.

Run a competition – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is usually to LIKE the page first. There are many tools to do this but are considering when you don’t have a very known brand this many ‘t be so successful.

Content upgrades – When you have your blog, you can use ask users to adore your page with an new version of your post. This implies extra tools but it is something worth testing.

Step 9: You’ll want to advertise your own content and page

When you create your organization page don’t expect that it’s going to magically get a huge number of fans. Besides the tips outlined above, you also have to advertise your organization page in places other than Facebook.

A few ideas to consider that helped my case:

Promote in other social networking networks – When you have accounts with other social networking channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to participate you on Facebook too. Be polite and explain to them the advantages from the process.

Promote in Twitter – Besides posting concerning your Facebook page on other social networking networks, you’ll be able to take advantage of twitter’s interactive features.

When you recruit a new twitter follower, send them a private (personalized) message and ask them to follow you on facebook (both your personal and business pages).

This method though it is time consuming, (Used to it manually and not using any tools) it may produce great results.

Promote in your newsletter – When you have a newsletter or you talk with your readers via email, just be sure you keep these things follow your Facebook page.

Do not only write the FB URL within your signature but ASK them politely to adore your organization page.

Step 10: Facebook ads can be a must

I have saved one of several easiest and many great ways to raise your Facebook fans for last, because it is the only person that it’s not free.

Facebook supplies a self-service ad platform which can be used either to raise your group of fans (advertise your page), supercharge your posts, get more leads, increase conversions or perform amount of other actions (as shown in the image above).

The procedure is fairly easy and straightforward. Basically you select a page you possess, select your goal (advertise your page), select your audience (according to country, age, other demographics and interests) and then set your evryday budget and duration.

The cost per campaign is determined by several factors. The simplest way to assess if Facebook ads is a good strategy to raise your group of fans, is usually to chance a pilot campaign for two days.

Spend $10-$20 dollars each day and run the campaigns to get a fixed duration (at least a week). Towards the end, you’ll be able to decide if the cost per like is one thing you’re willing to spend on.

I had accomplishment with Facebook ads for both my websites and then for client websites and i also run campaigns each month (for several days) to enhance my facebook likes.

It should be noted by investing in Facebook ads you don’t buy likes but views. Many people think that whatever you spend on is Facebook likes but usually you have to pay Facebook to exhibit your ad to more Facebook users.

If what you really are advertising is interesting, then the best way to will hit such button so spend some time and take into account the message you want to display in your ad as well as the image to use.

Conclusion

Having a big amount of Facebook fans on the business pages is very important for credibility and social promotion purposes.

If this wasn’t crucial in the first place, then nobody would care and also the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once one does the necessary optimizations on your business page (steps 1 and two above), then your fastest way to get more followers is with Facebook ads. With a bit of A/B testing you can find to 10,000 fans with no greater than $1,000 (spread into a amount of months).

Once one does everything properly and provided that you do have a great products or services, you’ll be able to grow your fans to 100,000+ like Used to using the Facebook Page of my fitness blog.