The 10 steps below demonstrate using a real example how to get a lot more than 10,000 fans on your Facebook business page.
Facebook could be the king of social support systems with over 1.79 billion active users monthly (Updated December 2016). It really is used by a lot more than 60% of Web users Worldwide and it’s also an incredible tool for promoting a service or product, finding new customers or gaining more loyal readers (followers).
To use this for business purposes, you might want plenty of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is important.
What could be the significance of having many Facebook fans on your business page?
It indicates popularity – It goes without saying that the amount of fans reveals how popular a website is. A fanpage business page with 100,000 followers is a bit more popular than a page with 1,000 fans this also results in a amount of other benefits (described below).
It indicates trust – In case you can’t comprehend the relationship between Facebook fans and business trust, consider that the US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million during the years 2011-2012 (See related post from marketingland).
Why did this is done? Because in today’s World a successful business, website will need to have plenty of Facebook fans. Five Years ago this did not issue in the Modern day, social proof is important.
More fans, more visits – The more fans you have, the greater could be the number of individuals that will view your posts of their timeline and possibly see your website.
While this is correct, it should be noted that all of your fans will see your content.
As already explained in a previous post, How to improve your Facebook Page Organic Reach, only a tiny proportion of your followers (no more than 4 %) will see your status updates.
This number can vary, what is important to understand now, is when you have 10,000 fans and you post a new update, it’ll be seen organically with a max of 300-400 people.
It’s great for SEO as well – Although officially The search engines do not admit that social websites can be a ranking factor, many studies demonstrate that popular websites on Facebook are more inclined to perform better in search, than not quite popular websites (variables being equal).
How to look from 0 to 10,000 Facebook fans
Now that you will be convinced that using a large amount of Facebook fans is important for your website and business, let’s see step-by-step how you can go from 0 to 10,000 fans.
Note: Fundamental essentials exact same steps I followed to improve the facebook followers of my fitness blog’s facebook page. Typically the page has a lot more than 100K fans also it continous to develop organically.
Step 1: First things first – you might want a Facebook business page
It may seem silly for your experienced but also for beginners to social websites this can be a new challenge: A private Facebook page is different from an enterprise page.
If you want to have friends on Facebook to share with you your holiday photos you will need to create a personal page however if you simply want fans and followers for your website or business you will need to create a Facebook business page.
So, step one is usually to make sure that you build a Facebook business page and also the alternative is usually to ensure your page is properly optimized.
Step 2: Optimize your Facebook business page
When we talk about Facebook business page optimization we mean picking a friendly page title (username), writing an appealing description (in the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) and naturally posting interesting content – this can be the most significant optimization tip of most.
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The company’s content posted on your Facebook business page will also determine it’s success or failure.
Having an optimized Facebook page makes it much simpler to get new fans or even more likes from ads even as we will see below.
Step 3: Benefit from your individual Facebook account
I mentioned in the first step above that you need to use a business page instead of an individual page, however, you still need offer an active personal facebook account.
Here means that:
After you post an update on your business page, a great way to improve exposure and likes, is usually to share that post on your personal page also.
People you have as friends on your personal page are more inclined to ‘like’ and ‘interact’ with the post shared out of your business page which will improve the engagement factor of your posts.
As an outcome, facebook shows your content to more fans (organically).
So, a great way to improve the amount of folks that view your content and go after dark 4% of you following is usually to share and promote the post on your personal page.
It is evident that the more amount of friends the greater may be the visibility in the post.
Also, make sure that you invite all of your existing friends (and brand new ones) to enjoy your Facebook business page. Do this when you achieve a new ‘friend’.
Step 4: Add some Facebook Like box on your website
This is again social media marketing 101 however, you must have the Facebook like box on your website for several reasons:
#1 – It’s ways to associate your web site with the Facebook business page. Put simply it’s a approach to ‘tell’ engines like google that this can be your official Facebook business page.
#2 – When you get plenty of fans, that is something you should be proud off then one to indicate on your users (as explained above therefore popularity, trust and social proof).
#3 – It’s the best way to expand your following organically. Your potential customers can follow your web site by clicking such button without needing to go to Facebook.
Hint: For max results, squeeze LIKE box above fold (about the sidebar).
Hint 2: You can even popup such box to new users (for instance, once they spend 60 seconds on a page, once they scroll into the lower or once they make an effort to leave your page – even if this works well regarding getting new likes, you ought to be careful to never allow it to be too distracting for your users.)
Step 5: Remember these instructions to increase post engagement
So far, we have created an optimized Facebook business page, added friends to the personal Facebook page and placed such box in a prominent position on the website.
The next natural step is usually to start sharing prepared to maintain your fans happy and possibly find a way to convert them from fans > internet site visitors > customers.
Some simple rules to follow along with that will improve the user engagement along with your facebook business page:
#1 – Share relevant content: Share content that your fans expect to see inside your page. By way of example, if the web site is about Social media, share content in connection with social websites instead of about sports or anything else you might like. Should your users want to read sports news, they know finding them.
#2 – Don’t forget they follow your company page to have updates relating to your website (and niche) instead of relating to your social gatherings: If you need to get social, then use your personal Facebook page, your company page is all about your web site.
#3 – Typically thumb, I use my offer page to share with you content from my niche only, if I must share an issue that just isn’t in connection with my niche, I use my personal page.
#4 – Don’t be too promotional: Sharing promotional content (all the time) on your Facebook page will drive your fans away. When you have an offer to share with you or something which may benefit your fans, you can do so but don’t drink too much.
Try to publish interesting, shareable content which is in connection with your niche, of course this doesn’t come completely from your web site. Maintain a balance between promotional and content that your followers should read.
Step 6: Share intriguing and high quality content (not just links)
I made some tests concerning the impact of descriptions when performing a Facebook update and located out that Facebook posts with ‘lists’ get more likes than posts with links. I want to present you with a good example to understand what I mean.
When you want to share a post out of your website on Facebook, you want to Facebook status updates and enter in the webpage URL. It looks similar to this:
You can share this text without adding any extra information. Should your title and pictures are good, you will definately get a number of likes depending on the time you are making the post, amount of fans etc.
If one one other hand, you enrich this post by having more information especially a listing, then other things being equal, you happen to be very likely to get more likes and shares.
For me this may cause sense because people that visit a title and image of their timeline may not ‘Like It’ because it provides no value for many years (don’t forget that the average user is presented with countless postings of their timeline if he or she login to Facebook).
On one other hand once you provide them with valuable, high quality and easy to learn information (like a list), they’re going to click the LIKE button since they read something helpful without needing to leave their timeline.
Note: It’s a known indisputable fact that everyone has an inclination of LIKING a post without reading it so provide them with why you should accomplish that; your web site visits may not increase though the engagement factor of your posts will rise.
Step 7: Share images, videos and emotions
If you take a review of some of the most popular Facebook pages, you will recognize that they tend to share with you images, videos, infographics, charts etc, with their usual text only postings.
This type of content gets more likes and shares and for that reason the page gets more fans and followers.
In a recent study by Buzzsumo, they identified that the most shared and liked content on Facebook, has got the following characteristics:
Step 8: Provide incentives to obtain additional fans & followers
Why should someone follow your Facebook business page?
You must give incentives to facebook users to follow along with your page. Several suggestions to consider:
Quality updates – This can be the best incentive you can offer users. Before posting anything on your page, you’ll want to be sure that it gives you value on your audience. If you do this consistently, you existing followers will share it with their friends which will get more users.
Run a competitive sport – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article is usually to Much like the page first. There are several tools to do this but consider if you don’t use a known brand this many not be so successful.
Content upgrades – For those who have a blog, you should use ask users to enjoy your page with an new version of your post. This calls for extra tools however it is something worth trying out.
Step 9: You need to advertise your own content and page
When you create your company page don’t expect it will magically get a large number of fans. Aside from the tips outlined above, you need to to promote your company page in places aside from Facebook.
A few suggestions to consider that assisted my case:
Promote in other social websites networks – For those who have accounts with other social websites channels e.g. Google+, Pinterest etc. you can periodically ask your followers to sign up you on Facebook also. Be polite and show them the huge benefits from doing this.
Promote in Twitter – Besides posting relating to your Facebook page on other social websites networks, you can reap the benefits of twitter’s interactive features.
When you get a new twitter follower, send them an exclusive (personalized) message and ask these phones follow you on facebook (both your personal and business pages).
This method although it ‘s time consuming, (I did so it manually instead of using any tools) it can produce excellent results.
Promote inside your newsletter – For those who have a newsletter or you talk with your readers via email, make sure that you keep these things follow your Facebook page.
Do not just write the FB URL below your signature but Question them politely to enjoy your company page.
Step 10: Facebook ads can be a must
I have saved among the easiest and quite a few effective ways to raise your Facebook fans for last, as it is alone that it’s not free.
Facebook offers a self-service ad platform which can be used to either raise your following (advertise your page), enhance your posts, get more leads, increase conversions or perform amount of other actions (as shown in the image above).
The procedure is pretty basic and straightforward. Basically you end up picking a site you use, select your ultimate goal (advertise your page), select your audience (depending on country, age, other demographics and interests) after which set your evryday budget and duration.
The cost per campaign depends on a number of factors. The simplest way to assess if Facebook ads is a great treatment for raise your following, is usually to chance a pilot campaign for two days.
Spend $10-$20 dollars every day and run the campaigns to get a fixed duration (a minimum of every week). By the end, you can evaluate if the charge per like is one thing you happen to be happy to buy.
I had great outcomes with Facebook ads for both my websites as well as for client websites and that i run campaigns each month (for several days) to improve my facebook likes.
It should be noted by investing in Facebook ads you don’t buy likes but views. Lots of people believe what you buy is Facebook likes in fact you pay Facebook to indicate your ad to more Facebook users.
If what you will be advertising is interesting, then more and more people will hit such button so spend some time and consider the message you want to display inside your ad along with the image to use.
Conclusion
Having a huge amount of Facebook fans on your business pages is essential for credibility and social promotion purposes.
If this wasn’t essential in the ultimate place, then nobody would care and also the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.
Once one does the mandatory optimizations on your business page (steps 1 and a pair of above), then the easiest way to obtain additional followers is by using Facebook ads. With a bit of A/B testing you can get to 10,000 fans without having a lot more than $1,000 (spread into a duration of months).
Once one does everything properly and given that you have a great services or products, you can expand your fans to 100,000+ like I did so with the Facebook Page of my fitness blog.
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