The 10 steps below demonstrate which has a real example how to get over 10,000 fans on your own Facebook business page.
Facebook will be the king of social networking sites with more than 1.79 billion active users per month (Updated December 2016). It really is utilized by over 60% of Internet surfers Worldwide and it’s also an excellent tool for promoting a product or service, finding new customers or gaining more loyal readers (followers).
To use this for business purposes, you need to have lots of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is vital.
What will be the importance of having many Facebook fans on your own business page?
It indicates popularity – It’s obvious that this variety of fans reveals how popular a website is. A momentum business page with 100,000 followers is much more popular than a page with 1,000 fans and this leads to a variety of other benefits (described below).
It indicates trust – If you can’t understand the relationship between Facebook fans and business trust, are thinking about that this US State Department spent $630,000 to raise their Facebook Fans from 100,000 to two million in the years 2011-2012 (See related post from marketingland).
Why did money? Because in today’s World an effective business, website or blog needs lots of Facebook fans. 5yrs ago this did not make a difference but in the 21st century, social proof is vital.
More fans, more visits – Greater fans you have, the more will be the number of individuals that may view your posts within their timeline and perhaps call at your website.
While this is true, it ought to be noted that not all of your fans will discover you.
As already explained within a previous post, How to raise your Facebook Page Organic Reach, just a small portion of your followers (no more than 4 percent) will discover your status updates.
This number may differ, but what is vital to be aware of now, is actually you have 10,000 fans and you post a brand new update, it will likely be seen organically by way of a max of 300-400 people.
It’s beneficial to SEO as well – Although officially Google does not admit that social media marketing is really a ranking factor, many studies show that popular websites on Facebook are more likely to perform better in search, absolutely nothing quite popular websites (additional circumstances being equal).
How to visit from 0 to 10,000 Facebook fans
Now that you’re believing that developing a great deal of Facebook fans is vital on your website and business, let’s see step-by-step how you can change from 0 to 10,000 fans.
Note: These are the similar steps I followed to raise the facebook followers of my fitness blog’s facebook page. Typically the page has over 100K fans and it continous to grow organically.
Step 1: First suggestion – you need to have a Facebook business page
It may seem silly for that experienced however for beginners to social media marketing this can be something totally new: A private Facebook page is different from a company page.
If you need to have friends on Facebook to share with you your holiday photos you will want to make a personal page however if you want to have fans and followers on your website or business you will want to make a Facebook business page.
So, the first task would be to make certain you develop a Facebook business page and the second step would be to keep your page is correctly optimized.
Step 2: Optimize your Facebook business page
When we talk about Facebook business page optimization we mean deciding on a friendly page title (username), writing an appealing description (from the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) not to mention posting interesting content – this is the most critical optimization tip of most.
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The quality of the content posted on your own Facebook business page will even determine it’s failure or success.
Having an optimized Facebook page makes it much simpler to draw new fans or more likes from ads even as we will discover below.
Step 3: Reap the benefits of your personal Facebook account
I mentioned in step one above you will want to possess a business page and not a personal page, nevertheless, you still need to come with an active personal facebook account.
Here means that:
After you post an update on your own business page, a good way to raise exposure and likes, would be to share that post on your own personal page as well.
People you have as friends on your own personal page are more likely to ‘like’ and ‘interact’ together with the post shared out of your business page as well as boost the engagement factor of your posts.
As an effect, facebook will demonstrate you to more fans (organically).
So, a good way to raise the number of people that view you and go after dark 4% of you group of fans would be to share and promote the post on your own personal page.
It is obvious that this more variety of friends the bigger could be the visibility with the post.
Also, just be sure you invite all of your existing friends (and brand new ones) to enjoy your Facebook business page. Do that each time you acquire a new ‘friend’.
Step 4: Add the Facebook Like box on your own website
This is again social internet marketing 101 nevertheless, you need to have the Facebook like box on your own website for several reasons:
#1 – It’s a way to associate your internet site together with the Facebook business page. Quite simply it’s a method to ‘tell’ search engines like google until this is your official Facebook business page.
#2 – When you’re getting lots of fans, this is something should be proud off then one to indicate to your users (as explained above this means popularity, trust and social proof).
#3 – It’s the best way to increase your group of fans organically. Readers can follow your internet site by clicking etc button without having to visit Facebook.
Hint: For optimum results, squeeze LIKE box above fold (around the sidebar).
Hint 2: You can even popup etc box to new users (for instance, as soon as they spend 60 seconds on a page, as soon as they scroll right down to the bottom or as soon as they attempt to leave your page – even though this is effective with regards to getting new likes, you have to be careful to not help it become too distracting on your users.)
Step 5: Follow these suggestions to increase post engagement
So far, we’ve created an optimized Facebook business page, added friends to the personal Facebook page and placed etc box within a prominent position on our website.
The next natural step would be to start sharing prepared to keep the fans happy and perhaps have the ability to convert them from fans > internet site visitors > customers.
Some simple rules to check out that may boost the user engagement with your facebook business page:
#1 – Share relevant content: Share content that the fans expect to see inside your page. By way of example, in case your website is about Social websites, share content related to social media marketing and not about sports or something different you may like. If the users want to read sports news, they are fully aware where to find them.
#2 – Don’t forget which they follow your organization page to get updates regarding your website (and niche) and not regarding your social gatherings: In order to get social, then make use of your personal Facebook page, your organization page is around your internet site.
#3 – Typically thumb, I use my company page to share with you content from my niche only, only should share an issue that isn’t related to my niche, I use the page.
#4 – Don’t be too promotional: Sharing promotional content (all the time) on your own Facebook page will drive your fans away. When you’ve got an advancement to share with you or something that could benefit your fans, this can be done but don’t overdo it.
Try to create interesting, shareable content that’s related to your niche, of course this doesn’t come completely from your internet site. Have a very balance between promotional and content that the followers might choose to read.
Step 6: Share intriguing and high quality content (not just links)
I made some tests in connection with impact of descriptions when doing a Facebook update and located out that Facebook posts with ‘lists’ acquire more likes than posts with only links. Let me present you with a good example to understand what After all.
When you need to share a blog post out of your website on Facebook, you try to Facebook status updates and enter the webpage URL. It looks something similar to this:
You can share this post without adding any other information. If the title and images are perfect, you’ll get several likes depending on the time you are making the post, variety of fans etc.
If one another hand, you enrich your posting by adding more info specifically a list, then other items being equal, you are more prone to grow in likes and shares.
For me this will make sense because those that see a title and image within their timeline might not exactly ‘Like It’ since it provides no value to them (don’t forget that this average user is offered a huge selection of postings within their timeline should they login to Facebook).
On another hand once you allow them to have valuable, high quality and easy to read information (as being a list), they’re going to click on the LIKE button because they read something useful without having to leave their timeline.
Note: It is a known undeniable fact that everyone has a bent of LIKING a blog post without reading it so allow them to have good reasons to do so; your internet site visits might not exactly increase nevertheless the engagement factor of your posts will rise.
Step 7: Share images, videos and emotions
If you’re taking a look at many of the most popular Facebook pages, so as to they tend to share with you images, videos, infographics, charts etc, and their usual text only postings.
This form of content gets more likes and shares and as a result the page gets more fans and followers.
In a recent study by Buzzsumo, they identified that this most shared and liked content on Facebook, has got the following characteristics:
Step 8: Provide incentives to obtain additional fans & followers
Why should someone follow your Facebook business page?
You should give incentives to facebook users to check out your page. A couple of suggestions to consider:
Quality updates – This is the best incentive you are able to offer users. Before posting anything on your own page, you need to make sure that it offers a superior value to your audience. If you do this consistently, you existing followers will share it making use of their friends as well as attract more users.
Run a contest – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information would be to Much like the page first. There are various tools to achieve that but are thinking about when you don’t possess a known brand this many not so successful.
Content upgrades – In case you have a blog, you should use ask users to love your page to obtain an latest version of your post. This calls for extra tools yet it’s something worth trying out.
Step 9: You need to market own content and page
When you develop your organization page don’t expect it will magically get a huge number of fans. Aside from the tips outlined above, there is also to market your organization page in places aside from Facebook.
A few suggestions to take into consideration that helped my case:
Promote in other social media marketing networks – In case you have accounts with social media marketing channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to become listed on yourself Facebook as well. Be polite and reveal to them the rewards from this.
Promote in Twitter – Besides posting regarding your Facebook page on other social media marketing networks, you are able to reap the benefits of twitter’s interactive features.
When you receive a new twitter follower, send them an exclusive (personalized) message and ask these phones follow yourself facebook (both your business and personal pages).
This method though it ‘s time consuming, (I did so it manually and not using any tools) it can produce fantastic results.
Promote inside your newsletter – In case you have a newsletter or you talk with your readers via email, just be sure you ask them to follow your Facebook page.
Do not just write the FB URL through your signature but Inquire further politely to love your organization page.
Step 10: Facebook ads is really a must
I have saved one of many easiest and a lot effective ways to increase your Facebook fans for last, as it is on your own that it’s not free.
Facebook supplies a self-service ad platform that can be used to either increase your group of fans (market page), enhance your posts, get more leads, increase conversions or perform variety of other actions (as shown from the image above).
The procedure is actually comparatively simple and straightforward. Basically you decide on a website you possess, select your main goal (market page), select your audience (based on country, age, other demographics and interests) after which set your daily budget and duration.
The cost per campaign depends on several factors. The easiest method to assess if Facebook ads is an excellent strategy to increase your group of fans, would be to operate a pilot campaign for a few days.
Spend $10-$20 dollars every day and run the campaigns for any fixed duration (at the very least every week). At the end, you are able to determine if the cost per like is one area you are happy to pay for.
I had accomplishment with Facebook ads both for my websites as well as for client websites and i also run campaigns monthly (stay) to enhance my facebook likes.
It should be noted by investing in Facebook ads you don’t buy likes but views. A lot of people feel that that which you pay for is Facebook likes but in reality you have to pay Facebook to indicate your ad to more Facebook users.
If what you’re advertising is interesting, then more people will hit etc button so spend time and consider the message you need to display inside your ad as well as the image to utilize.
Conclusion
Having a big variety of Facebook fans on your own business pages is critical for credibility and social promotion purposes.
If this wasn’t important in the ultimate place, then nobody would care and the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.
Once one does the necessary optimizations to your business page (steps 1 and a pair of above), then the simplest way to obtain additional followers is by using Facebook ads. Along with some A/B testing you can get to 10,000 fans without any over $1,000 (spread in to a time period of months).
Once one does everything properly and so long as you do have a great products or services, you are able to increase your fans to 100,000+ like I did so together with the Facebook Page of my fitness blog.
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